(PRESS RELEASE) BROWNWOOD, TX — Veterinarian-recommended pet specialty food brand Natural Balance Pet Foods announced the launch of its innovative, new product line: Natural Balance Health Protection. Developed with veterinarian and pet nutrition experts, Natural Balance’s Health Protection provides nutrition that supports dogs’ whole-body health and digestive wellness, starting at $19.99 for a 4lb. bag. Health Protection is now available at Pet Supplies Plus, Chewy, Amazon, and other select pet stores, with expanded pet-specialty distribution planned throughout 2024 and early 2025.
Health Protection supports six key health benefits: digestive health, skin & coat, heart support, bones & teeth, immune system, and hip & joints. These recipes include prebiotic fiber and probiotic-coated kibble, alongside gentle ingredients like brown rice and pumpkin that deliver healthy fiber to promote optimal digestion.
In addition to providing complete and balanced nutrition, Natural Balance’s Health Protection combines premium ingredients, such as real meat as the first ingredient, while offering pet parents exceptional value.
“We created Natural Balance Health Protection to provide pets with whole body health and digestive wellness, offering pet parents quality nutrition at a great price,” said Greg Shearson, Chief Executive Officer of Ethos Pet Brands, the parent company of Natural Balance. “Pet health and wellness have always been central to Natural Balance, and with Health Protection, we deliver six key health benefits, including the top priority for pet parents – digestive wellness. At a time when rising costs are impacting many consumers, we’re proud to put forward a premium solution that combines exceptional health benefits with real value.”
With options for all ages and breeds, Health Protection comes in three assorted sizes (4 lbs. – $19.99; 12 lbs. – $39.99; and 22/24 lbs. – $54.99) and five variations, including Puppy – Chicken, Brown Rice & Pumpkin, Small Breed – Chicken, Brown Rice & Pumpkin, Adult – Chicken, Brown Rice & Pumpkin, Adult – Lamb, Brown Rice & Pumpkin, and Adult – Salmon, Brown Rice & Pumpkin.
Health Protection is part of the Natural Balance Feed with Confidence program, which tests every batch of Natural Balance food for quality and safety to ensure pet owners feel confident in what they are feeding their pets. Results can be requested at naturalbalanceinc.com. In addition, the Natural Balance Customer Care team of Registered Veterinary Technicians is available to pet parents for meaningful conversations to help find the best Natural Balance recipe for their pet.
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To speak with a representative from Natural Balance about Health Protection, please contact hmcgraw@fwv-us.com to coordinate an interview.
For product questions and support, connect with the Natural Balance Customer Care Team of Registered Veterinary Technicians at naturalbalanceinc.com.
About Natural Balance
Founded in 1989, Natural Balance Pet Foods, Inc. is a veterinarian-recommended* premium pet specialty brand with a complete offering of pet foods for both dogs and cats. The Natural Balance product line comprises over 100 dog and cat food and treat varieties, including Limited Ingredient, Original Ultra, Health Protection™ and REWARDS. Natural Balance delivers quality, safety-tested food in every bag. Their Feed with Confidence™ program provides comprehensive, on-demand safety testing data to help eliminate wonder or worry. Their team of Registered Veterinary Technicians is available via online chat and phone to answer questions and ease concerns. Visit www.naturalbalanceinc.com for more information.
