(PRESS RELEASE) HAYWARD, CA — New Age Pet, a leader in functional, beautifully designed pet furniture, is excited to announce the launch of its new Purr & Play line featuring play structure scratchers. Thoughtfully crafted, this line brings feline friends interactive features to provide fun and simulation, a cozy space to relax on and corrugated cardboard scratcher pads (replaceable pads are available for purchase), these products are the perfect addition to your home.
“At New Age Pet, innovation in key and we love adding new lines to our robust portfolio of products,” said Jay Keys, Director of Sales at New Age Pet. “The new Purr & Play line combines unique style with function for felines. We hope they enjoy these products as much as we’ve had fun creating them.”
Introducing the New Age Pet Purr & Play products:
- Kitty Lounge Scratcher is a sleek and functional piece that helps protect furniture while keeping felines engaged. The built-in play channel in the backrest features two interactive balls, providing endless fun and stimulation. Available in two sizes, it offers a cozy space tailored for a comfort. Plus, with replaceable scratcher pads available for separate purchase, the fun can keep going without replacing the entire unit. Stylish, durable, and designed with cats in mind, the Purr & Play Kitty Lounge Scratcher is the perfect addition to any pet-friendly home.
- Bunk Bed with Scratch Post is the ultimate playground for adventurous felines! With two fun-filled, felt-lined levels, cats can jump, climb, and explore to their heart’s content. The bottom bunk features a privacy curtain for those moments when kitty wants a little hideaway, while the jute rope scratch post at the front offers the perfect place to scratch and stretch. Plus, the round entry/exit on the right side of the lower bunk makes for easy in-and-out access. Stylish, sturdy, and designed for play—this bunk bed is the perfect addition to a cat’s active lifestyle!
- Trolley Scratcher features two interactive ball channels, each with a rolling ball, to spark cats’ curiosity. The large durable cardboard scratching surface satisfies natural scratching instincts, while the jute-wrapped handle provides an extra texture for clawing. Designed to keep furniture scratch-free, this playful trolley-style scratcher is both fun and functional. Plus, replacement scratchers are available for long-lasting use.
- Basketball Hoop with Scratch Post is a slam dunk for feline friends! This multi-level play station combines fun, comfort, and style, making it the ultimate hangout for cats of all ages. The unique clear “bowl” at the top serves as both a cozy sleeping spot and a prime perch for curious kitties to lounge or watch the world go by. With three levels to climb, play, or relax, cats will have endless entertainment and comfort. The felt-lined backboard and “court” add a touch of luxury, while the three jute rope-wrapped scratching posts on the bottom and middle levels keep claws healthy and instincts satisfied. Whether they’re shooting hoops or snoozing, this play center is a guaranteed hit!All Purr & Play products are backed by a 60-day Limited Manufacturer’s Warranty.
The new Purr & Play line is available through top retailers including Amazon, Chewy, Walmart, Wayfair and more.
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About New Age Pet
As pet owners ourselves, we know how important it is to have safe, durable, and stylish products for our pets. New Age Pet products are made with an eco-friendly, proprietary composite blend called ECOFLEX – which makes them non-toxic to your pets and family. Our furry, feathered, and scaly companions deserve the best, which is why we choose New Age Pet products for our own pets. With nearly 20 years of experience creating functional, beautifully designed pet furniture, it’s no wonder New Age Pet is the preferred companion product line for discerning pet owners like you. Thank you for entrusting us with the health, safety, and comfort of your family. Learn more at www.newagepet.com.
