(PRESS RELEASE) HOLMDEL, NJ — Roam Pets announced the appointment of Elsa Zimmerer as its new Head of Sales. A seasoned sales executive with over 30 years of experience in the better-for-you CPG and health & wellness space, Elsa is widely known for driving national account growth, leading high-performing teams, and launching successful innovations that have delivered multi-million-dollar gains. She brings deep national account expertise and a proven ability to build and scale sales partnerships with brokers, retailers, and field teams to accelerate distribution of Roam’s novel, ethically sourced pet proteins.
“We are thrilled to welcome Elsa to the Roam Pets leadership team,” said Dean Triandafellos, CEO of Roam Pets. “Her track record, passion for building brands, and commitment to better-for-you living align perfectly with our mission. Elsa’s leadership will be instrumental as we continue expanding our national footprint by bringing truly unique proteins to pets and pet parents across the country.”
Based in Colorado, Elsa lives an active, better-for-you lifestyle that guides both her work and home life. She and her husband enjoy time outdoors — hiking, mountain biking, fishing, and playing tennis — and she’s a proud mother of three and pet parent of two.
For more information about Roam Pet Treats please visit www.roampets.com.
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About Roam Pet Treats
Roam Pet Treats is a leading provider of premium novel pet treats, made from wild roaming animals. Dedicated to promoting pet health and happiness, Roam offers a wide range of nutritious treats for dogs and cats.
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