(PRESS RELEASE) AUSTIN, TX — Nulo is building on its successful launch of the Gently-Cooked Meals line last year with four new complete and balanced ready to-serve recipes for cats and kittens. The line of 3.5-ounce minimally processed pouch meals is made with real shreds of tender meat and fish in broth for the added moisture cats require, along with diced fruits, vegetables and ancient grains in servings that are fully cooked and safe to store in the pantry.
“Nulo pioneered our gently-cooked homestyle line for dogs last year, and since then it continues to beat our growth forecasts. Retailers have demanded that we expand the line to include cat food meals,” said Eric Emmenegger, Head of Retail and Product Marketing at Nulo. “Retail partners appreciate how clearly the packaging communicates its high-quality ingredients, and they also benefit from not having to contend with direct to-consumer fresh brands. Meanwhile, pet parents love the convenience of not having to give up precious fridge space for homestyle crafted meals.”
Nulo is charting explosive growth in the cat food business and believes their high meat inclusion Gently-Cooked Meals cat recipes will mirror the record consumer acceptance and repeat purchase volume they’ve tracked in dog recipes.
“Our research supports that consumers prefer minimal processing while still seeking ready-to-serve, cooked meal solutions that are formulated to optimize nutritional integrity and density,” said Heather Mendoza, Vice President of Product Development at Nulo. “They want a food-safe, pantry-friendly meal option that maximizes both flavor and nutrition.”
Nulo believes the gently-cooked products are ideal for pet health and wellbeing by providing ‘no-compromise’ nutrition that is low in carbohydrate and high glycemic ingredients and is also formulated with greater amounts of high-quality protein from animal sources and functional ingredients to support enhanced wellness.
The new Gently-Cooked Meals line includes four flavors for cats and kittens:
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- Chicken
- Duck & Chicken
- Salmon & Tuna
- Salmon & Chicken
Nulo builds on Gently Cooked dog meal momentum
Nulo is adding a Lamb & Apple Recipe and a full-line variety pack with all five flavors to its Gently-Cooked Meals for dogs line up. “Our retailers are pleased with the incremental sales growth from Gently-Cooked Meals, so we’re adding the new flavor and pack format to help accelerate their sales,” said Emmenegger.
The Gently-Cooked Meal line for cats will ship in late-October, and the new dog meal flavor and variety pack will be available to ship on late-September. Retailers can see the entire line of Gently-Cooked cat and dog meals at SuperZoo, booth #5152.
About Nulo
Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine’s “Most Innovative Brands at Retail,” Nulo’s offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit www.nulo.com
