Press Releases

OffLeash Expands Branding and Marketing Services for Pet Industry Companies

(PRESS RELEASE) OffLeash, a branding and marketing agency dedicated to the pet industry, is expanding its services to meet more of its clients needs. The company is now a one-stop shop for pet product companies in need of branding, strategy, digital marketing and public relations.

“By expanding our services, we are increasing our ability to steward our clients’ brands, ensuring consistency across all assets and platforms. This creates a richer consumer experience and greater success for our clients overall,” says Sarah Julian, owner of OffLeash. “With a holistic approach to marketing, we can do even more to support the way businesses in the pet industry create and share their unique identity.”

Since its founding in 2011, OffLeash has helped brands navigate toward a consumer-centric mindset, creating brands that are differentiated, ownable and able to grow relationships directly with consumers.

“Because we specialize in the pet industry and understand the intricacies of doing business in this space, we know how to truly differentiate our clients in the minds of consumers,” says Julian. “Branding and marketing of pet businesses should go beyond a logo and stock photography. Every business has unique value, depth and personality, and we make sure that shines through.”

In part to its expansion and growth, the agency has recently unveiled its own brand refresh. “Each year we grow and deliver better and better results for our clients. With the addition of these services, we felt it was a natural progression to add some depth to our brand, and modernize it more than we have in the past.”

A woman-owned and run company, OffLeash is looking forward to continued growth in a growing industry, which is trending toward direct-to-consumer relationship building to better support multi-channel distribution strategies.

“By owning the consumer relationship, brands have the opportunity to increase both digital and brick-and- mortar sales,” says Julian. “Our ability to support brands with a full arsenal of branding and marketing services allows us to help develop these relationships and create measurable value for our clients.”

PETS+ Staff

Since launching in 2017, PETS+ has won more than 20 major international journalism awards for its publication and website. Contact PETS+ editors at editor@petsplusmag.com.

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