(PRESS RELEASE) TORONTO — Open Farm, a premium pet food brand made from the world’s most responsibly sourced ingredients, is expanding its popular Gently Cooked line for dogs, offering a home-cooked, convenient meal solution. The extension features eleven new recipes across four formats—three Gently Cooked recipes, three Freshly Crafted Meatball recipes, two Goodbowl Gently Cooked recipes, and three Goodbowl Freshly Crafted Rolls.
First introduced in 2019, the Gently Cooked line provides a variety of high-quality, fresh meal options. Each recipe features 100% human-grade ingredients including humanely raised and sustainably sourced meat or Ocean Wise recommended fish as the first ingredient, paired with non-GMO fruits and vegetables. The gently cooked process locks in essential nutrients and flavor, catering to the growing demand for high-quality, minimally processed meals. By just thawing and serving, Gently Cooked recipes can be used as a complete and balanced meal or a delicious topper, offering variety for the modern-day pet parent.
“We have seen explosive growth in the fresh food category over the last five years, largely driven by the increasing humanization of pet diets and a heightened focus on pet health and wellness,” said Mark Sapir, Chief Marketing Officer, Open Farm. “Our Gently Cooked line has quickly become a favorite among pet parents, and we are excited to introduces new proteins, product formats, and price points, making freshly crafted recipes accessible to a broader audience.”
New Gently Cooked Recipes – Premium, Wholesome Nutrition
Building on Open Farm’s existing Gently Cooked line, the extension introduces three new grain-free recipes with fresh, minimally processed, human-grade ingredients that dogs will crave. Available in 16oz and 96oz pre-portioned offerings with convenient easy-peel openings, the new protein offerings are bestsellers in other Open Farm categories and include:
- Pasture-Raised Lamb: Made with Global Animal Partnership certified, humanely raised lamb, complemented by non-GMO vegetables and superfoods such as kale, chia seeds, and turmeric.
- Wild-Caught Fish: Features Ocean Wise recommended, wild-caught whitefish and salmon, paired with non-GMO vegetables and superfoods like sweet potato, flaxseed, and kale.
- Tummy Rescue: A limited ingredient formula designed for digestive support, featuring a simple blend of Global Animal Partnership certified, humanely raised turkey, complemented with highly digestible pumpkin and oats. This recipe is perfect for dogs who are experiencing tummy trouble and need to reset their diet.
Freshly Crafted Meatballs – Fun, Nutritious, and Easy to Serve
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Expanding on the success of its fresh meal offerings, Open Farm is introducing a highly humanized, easy- to-serve format: Freshly Crafted Meatballs. These nutrient-dense, protein-rich bites are made with humanely raised meat and organ meat for added nutrition. Conveniently packaged and easy to portion as a complete and balanced meal, delicious topper, or delectable healthy treat, the new Freshly Crafted Meatballs will be available in 14oz and 36oz servings in three recipes:
- Harvest Chicken: Made with Global Animal Partnership certified, humanely raised chicken.
- Turkey & Salmon: Features Global Animal Partnership certified, humanely raised turkey and Ocean Wise recommended salmon.
- Grass-Fed Beef & Pork: Made with Global Animal Partnership certified, humanely raised, grass-fed beef and pork.
Goodbowl Gently Cooked – Simple Meals, Wholesome Value
Open Farm’s Gently Cooked with Brown Rice recipes have transitioned to the Goodbowl brand, delivering the same fresh, high-quality meals at a superior value. Like the original Gently Cooked recipes, Goodbowl will be available in 16oz and 96oz pre-portioned packs with easy-peel openings. Goodbowl Gently Cooked recipes feature humanely raised meat as the first ingredient and are available in:
- Harvest Chicken: Made with Global Animal Partnership certified, humanely raised chicken, along with non-GMO grains, vegetables, and superfoods like barley, kale, and carrots.
- Grass-Fed Beef: Features Global Animal Partnership certified, humanely raised grass-fed beef, paired with non-GMO grains, vegetables, and superfoods like barley, kale, and flaxseed.
Goodbowl Freshly Crafted Rolls – Fresh Food, Maximum Convenience
For pet parents looking for simplicity and value, Open Farm is introducing Goodbowl Freshly Crafted
Rolls—a convenient thaw, slice, and serve option. These 28oz rolls feature humanely raised meat as the
first ingredient and come in three nutritious varieties:
- Harvest Chicken: Made with Global Animal Partnership certified, humanely raised chicken, paired with non-GMO vegetables and grains.
- Turkey & Salmon: Features Global Animal Partnership certified, humanely raised turkey and Ocean Wise recommended salmon, plus non GMO vegetables and grains.
- Chicken & Grass-Fed Beef: Features Global Animal Partnership certified, humanely raised chicken and grass-fed beef, complemented by non-GMO vegetables and grains.
The new Gently Cooked extension continues to deliver on all Open Farm promises, including 100% humanely raised and sustainability sourced meat and fish, traceable ingredients, and 100% non-GMO grains, fruits, and vegetables. Each recipe is also formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for maintenance. As part of Open Farm’s commitment to Zero Waste to Landfill by the end of 2025, all Gently Cooked packaging will be recyclable through TerraCycle.
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Open Farm’s Gently Cooked extensions will be available online at OpenFarmPet.com and in-store at neighborhood pet stores across North America in April.
About Open Farm
Open Farm is a premium pet food brand dedicated to helping pets live their healthiest, happiest lives by delivering exceptional nutrition made from the world’s most responsibly sourced ingredients. Since 2014, Open Farm has been on a mission to Do Some Good for animals and the planet. As a certified B Corporation built on a foundation of best-in-class nutrition, high animal welfare, sustainability, and transparency, Open Farm continues to raise the bar in the pet food industry, one meal at a time. Learn more at OpenFarmPet.com.
