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Palm Done Right Announces Partnership with New Sustainable Pet Brand Tailwater Treats

The partnership notes Palm Done Right’s continued success and the organization’s extension into a new vertical: the pet industry.




(PRESS RELEASE) BOULDER, CO — Palm Done Right, a mission-based educational platform dedicated to supporting people, animals and the environment by proving that palm oil can be grown for good, announced a new partnership with sustainable pet food company Tailwater Treats. The partnership notes Palm Done Right’s continued success and the organization’s extension into a new vertical: the pet industry.

Continuing its expansion across varied retail platforms and into new industries, Palm Done Right is delighted to partner with Tailwater Treats due to a mutual mission for sustainable practices and a desire to create a scalable, positive impact for the environment. Palm Done Right continues to grow and reach new markets with this first foray into the world of dog treats.

Newly launched in 2022 Tailwater Treats, a Nobilis Aqua brand, has been protecting biodiversity one pup treat at a time with a nutritious dog cookie that is made from invasive carp. Parent brand Nobilis Aqua was founded by Kelly Haugen and Erica Tardiff, both of whom were on a mission to develop innovative protein alternatives for aquatic creatures while maintaining a sustainable supply chain.

“Our team is thrilled to announce our partnership with Palm Done Right! The opportunity to incorporate palm oil in our product that’s sustainable, transparent and high-quality was a no-brainer,” said Kelly Haugen, co-founder of Tailwater Treats. “We’re excited that our dog treats can directly be a part of Palm Done Right’s commitment to creating a positive impact on biodiversity and farmers’ social equity.”

Tailwater Treats are available direct-to-consumer on the brand’s website and on Amazon here. To learn more about Palm Done Right and their partner companies please visit here.

About Palm Done Right


Palm Done Right is leading positive change in the palm oil industry by proving that palm oil can be grown for good. It is also the sustainability movement behind organic palm oil supplier, Natural Habitats USA Inc. This approach demonstrates that palm oil grown organically and third-party certifications, can preserve the environment and native species, bring positive economic support to local communities and create sustainable livelihoods for everyone involved. Palm Done Right, a movement, aims to connect the benefits of organic, responsible palm oil, with brands, suppliers, manufacturers, media and consumers, to change the conversation about palm oil and bring positive impact to scale. For more information, visit

About Natural Habitats USA, Inc.

Headquartered in Boulder, Colorado, Natural Habitats USA, Inc. is a group fully committed to the sustainable production of Certified Organic and fairly traded products, including organic palm oil. Natural Habitats products are cultivated using 100% organic practices by independent farmers in South America and add organic credibility to food, personal care and animal nutrition products. Natural Habitats USA, Inc. supports the communities in which it operates through Fair for Life fair trade partnership, social programs for farmers, workers and communities and funding for services including support to local schools, health care and housing to improve the quality of life for all stakeholders in the supply chain, from Farm to Fork. For more information, visit



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