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Pet Adoption Ads Go Massively Viral

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See how quickly you can spot the clever optical illusion.

Seemingly all over the internet this week has been a series of photo illustrations used in an ad encouraging pet adoption in India. The three images, created by photographer Amol Jadhav and art director Pranav Bhide for World For All Animal Care And Adoptions in Mumbai, feature people nearly in silhouette and the empty space formed between them forming the shape of a dog, cat or rabbit. A very cool idea that might inspire an ad, logo or sign in your store. Check out the ads below.

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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