Yummy Combs introduces Eau de Ruff, with “hints of roasted protein, savory chicken undertones, and a whisper of wild-caught essence.” See the full post.

The pups have taken over at Wag Central in Stratford, CT. See the full post.

New “house rules” at Wag Central include mandatory barking at leaves and zoomies.

Oh, if only this were a real product from Nerf Dog! Click the “play” button to watch the video. See the full post.

All Pet Supplies in Springfield, MO, posted a demo video for its newest product offering, Stick.

Click the “play” button to watch the demo video for Stick! See the full post.

Tucker’s Raw Frozen launches candles with scents that complement its food recipes. See the full post.

We fully support this name and business direction change, say all cats in the Austin, TX, area. See the full post.

You KNOW some customers have already called Bark & Luv in Chandler, AZ, to book the Human Wash
Experience. See the full post.

Bark Bistro Company says: “Every peanut butter needs its jelly 🍇. April Fools 😅. Don’t worry — no grapes here. Dogs stick with the Budder 🥜👅🥜.” See the full post.

ChuckIt launches fetch toys for fish! See the full post.

Breaking fake news from All American Pet: Fleas are using preventatives as protein shakes! See the full post.

Pacific NW Pets in Sherwood, OR, says: “Don’t be a fool, shop small!” See the full post.

10 out of 10 dogs will NOT like that this post from Big Country Raw is an April Fools’ joke. See the full post.

Another April Fools’ Day product pets for sure wished was real. See the full post.

Wondercide asks: “Why just Spray & Play… when you could Play & Spray & Play?” Click the “play” button to watch the video. See the full post.

We’re betting that customers of Paddywack in Mill Creek, WA, wish this was true. See the full post.

BJ’s Raw Pet Food introduces its latest “biologically appropriate, high-protein diet for your determined backyard hunter.” See the full post.

If DogTuff actually invented this toy, it would make the company millions. It has a bark translator! See the full post.

Another treat that would be a hit with dogs … if it existed. Get on that, Farm Hound Treats! See the full post.

Only $1,200 for this bag of Lord Jameson Beluga Cavier treats. See the full post.

VeRUS Pet Foods launches a seven-course tasting menu. In a bag. Click the “play” button to watch the video. See the full post.

Wyatt, congrats on your new role at Dog Day Afternoon in Belleville, IL!

We love a strong passive-aggressive April Fools’ Day joke. Thanks, Lola & Penelope’s in Clayton, MO.

Truth be told, we’ve eaten the Wonder Bark treats for dogs ourselves. 🙂 See the full post.