The brand will be available nationally.
HANCOCK, MD — PetLife Pharmaceuticals Inc. (OTCQB: PTLF), a developer of veterinary cancer medications and nutraceuticals for pets, has signed a letter of intent to acquire the assets of Healthy Life Pets.
Assets in the brand, commonly known as Dr. Geoff’s Real Food for Pets, include six stock-keeping units, including canned food and antioxidant supplements.
The deal is expected to close before April 30.
“Dr. Geoff’s products are some of the best in the world, and the pet food line will be a welcome addition to the growing PetLife portfolio,” said Dr. Ralph Salvagno, CEO of PetLife Pharmaceuticals. “Through extensive research based on our pets’ ancestral diets, Dr. Geoffrey Broderick has proven that when dogs and cats ate the same wild, fresh fare before manufactured pet food, they lived longer.”
This will “save PetLife and its shareholders the substantial cost normally seen in the development of a product of this magnitude, given that the current Dr. Geoff’s product line is market ready,” according to a press release.
Geoffrey Broderick Jr., president of PetLife Pharmaceuticals, said: “Dr. Geoff’s Real Food for Pets is the next generation of my father’s famous Cornucopia Pet Foods, which started the entire natural pet food industry, and this means that Dr. Geoff’s is almost 50 years in the making. My father, Dr. Broderick, has reached national and international acclaim for his lifetime of revolutionary work and his success in the nutritional pet industry. Now Dr. Geoff’s will be his veterinary legacy, while providing the building blocks for future nutraceuticals currently under development by PetLife (with Dr. Geoff’s simultaneously maintaining its brand continuity).”
Dr. Geoff’s Real Food for Pets is formulated so that both cats and dogs eat the same diet. The press release also noted that Broderick has developed the supplements ImmunoPower and Antioxidant Boost Superfoods.
“This acquisition will allow us to make Dr. Geoff’s Real Food for Pets available to pets nationwide,” said Todd Cook, CEO of Healthy Life Pets. “Dr. Broderick has developed a food that’s a smarter and healthier choice for both pets and their owners’ wallets. Our food has more nutrition and healthier fat from animal proteins and less broth or water, which results in a higher concentration of nutrients for pets, equating to less food needing to be consumed daily.”
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