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Pet Food Brand Is Being Acquired

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The brand will be available nationally.

HANCOCK, MD — PetLife Pharmaceuticals Inc. (OTCQB: PTLF), a developer of veterinary cancer medications and nutraceuticals for pets, has signed a letter of intent to acquire the assets of Healthy Life Pets.

Assets in the brand, commonly known as Dr. Geoff’s Real Food for Pets, include six stock-keeping units, including canned food and antioxidant supplements.

The deal is expected to close before April 30.

“Dr. Geoff’s products are some of the best in the world, and the pet food line will be a welcome addition to the growing PetLife portfolio,” said Dr. Ralph Salvagno, CEO of PetLife Pharmaceuticals. “Through extensive research based on our pets’ ancestral diets, Dr. Geoffrey Broderick has proven that when dogs and cats ate the same wild, fresh fare before manufactured pet food, they lived longer.”

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This will “save PetLife and its shareholders the substantial cost normally seen in the development of a product of this magnitude, given that the current Dr. Geoff’s product line is market ready,” according to a press release.

Geoffrey Broderick Jr., president of PetLife Pharmaceuticals, said: “Dr. Geoff’s Real Food for Pets is the next generation of my father’s famous Cornucopia Pet Foods, which started the entire natural pet food industry, and this means that Dr. Geoff’s is almost 50 years in the making. My father, Dr. Broderick, has reached national and international acclaim for his lifetime of revolutionary work and his success in the nutritional pet industry. Now Dr. Geoff’s will be his veterinary legacy, while providing the building blocks for future nutraceuticals currently under development by PetLife (with Dr. Geoff’s simultaneously maintaining its brand continuity).”

Dr. Geoff’s Real Food for Pets is formulated so that both cats and dogs eat the same diet. The press release also noted that Broderick has developed the supplements ImmunoPower and Antioxidant Boost Superfoods.

“This acquisition will allow us to make Dr. Geoff’s Real Food for Pets available to pets nationwide,” said Todd Cook, CEO of Healthy Life Pets. “Dr. Broderick has developed a food that’s a smarter and healthier choice for both pets and their owners’ wallets. Our food has more nutrition and healthier fat from animal proteins and less broth or water, which results in a higher concentration of nutrients for pets, equating to less food needing to be consumed daily.”

Read more at Business Wire

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Dogs May Be More Perceptive Than We Ever Realized, Study Finds

Even untrained strays can read human gestures.

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Dogs seem to be able to interpret human gestures even when they’ve had no training, a new study has found.

As any dog owner knows, pet canines understand commands and gestures with ease. A group of researchers set out to determine whether these capabilities are innate or require training, according to a report from Frontiers Science News.

The researchers looked specifically at pointing, with Dr. Anindita Bhadra of the Indian Institute of Science Education and Research Kolkata, India, and colleagues studing stray dogs in several Indian cities.

“The researchers approached solitary stray dogs and placed two covered bowls on the ground near them,” Frontieers Science News reports. “A researcher then pointed to one of the two bowls, either momentarily or repeatedly, and recorded whether the dog approached the indicated bowl.”

About 80 percent of participating dogs successfully followed pointing gestures.

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“We thought it was quite amazing that the dogs could follow a gesture as abstract as momentary pointing,” Bhadra was quoted saying. “This means that they closely observe the human, whom they are meeting for the first time, and they use their understanding of humans to make a decision. This shows their intelligence and adaptability.”

The research was published in Frontiers in Psychology.

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State Considers Banning ‘No Pets’ Rental Listings

Some landlords are not happy about the proposed legislation.

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New Hampshire legislators are considering a ban on “no pets” notices in property listings.

Proposed legislation would forbid landlords and home sellers from barring pet owners, the Concord Monitor reports.

They could make rules related to pet deposits, noise control, sanitation and safety, according to the newspaper. But they could set make rules based on size, breed or appearance.

The legislation was proposed by state Rep. Ellen Read, a Democrat from Newmarket. It has drawn opposition from some landords who say it could lead to unsanitary conditions as well as allergy problems for some residents.

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But Julia Seeley, New Hampshire state director for the Humane Society, said her organization supports the bill.

We just strongly believe that a family should not be torn apart simply over housing,” she said.

Read more at the Concord Monitor

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Spotify Rolls Out Music Playlists for Pets

Pets seem to favor classical music and soft rock.

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Digital music service Spotify had a hunch that people were playing tunes for their pets.

A study by the company found that 71% of pet owners did exactly that. The survey included 5,000 music-streaming pet owners from the U.S., the UK, Australia, Spain and Italy.

The company explains:

That being said, we created a unique experience to help you craft the pawfect algorithmically generated playlist for you and your pet to enjoy together. Head to spotify.com/pets for a playlist you can share with your dog, cat, iguana, hamster, or bird.

See the graphic below for more details from the survey.

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