(PRESS RELEASE) HAMPSHIRE, IL — PetAg, a trusted leader in premium pet nutrition and wellness, announced a new partnership with Shelters United, a national organization supporting animal welfare groups with essential supplies, education, and resources. The initiative represents an exciting step in PetAg’s ongoing mission to empower shelters and rescues nationwide, enhance animal health and well-being, and make high-quality products more accessible.
Through the partnership, PetAg will provide Shelters United members with exclusive benefits and discounts on its lineup of products, including milk replacers, nutritional supplements, and other essential wellness items. The program also includes an integrated marketing campaign, engaging Shelters United’s member network with educational resources on product use and best practices, further reinforcing PetAg’s commitment to supporting animal welfare organizations across the country.
“Partnering with Shelters United allows us to advance PetAg’s mission of making premium wellness and nutrition products more accessible to shelters and rescues nationwide,” said Vincent Biroscak, General Manager at PetAg. “By offering exclusive member discounts and educational resources, we look forward to helping these organizations maximize their impact and provide the best possible care for the animals they serve.”
“At Shelters United, our goal is to help animal welfare organizations fulfill their calling to heal, rehabilitate, and adopt out healthy pets,” said Tali Thomas, Shelter United’s Chief Operating Officer. “We partner with companies that share our belief that every animal awaiting adoption deserves access to quality care. PetAg’s commitment to supporting shelters and rescues through education and high-quality, affordable products aligns directly with our mission to make life-saving resources more accessible nationwide.”
To kick off the partnership, Shelters United members will receive 20% off PetAg’s best-selling milk replacers for kittens and puppies, including KMR Kitten Milk Replacer and Esbilac Puppy Milk Replacer.
For more information, visit www.petag.com and www.sheltersunited.com.
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About PetAg, Inc.
PetAg is a trusted leader in pet nutrition and wellness, offering science-backed milk replacers, nutritional supplements, and grooming products that support proactive health across every life stage. Proudly 100% employee-owned and based in Hampshire, Illinois, PetAg has delivered uncompromising quality since 1930. With a legacy rooted in innovation—beginning with Esbilac, the first commercially prepared puppy milk replacer—PetAg is now the #1 brand in newborn kitten and puppy nutrition. Our portfolio includes beloved brands like KMR, Esbilac, GME, Dyne, Cat-Sip, Fresh ‘n Clean, and Bene-Bac, trusted by generations of pet parents and professionals alike.
Backed by over 83,000 five-star reviews online, PetAg is more than a product provider—we’re a partner in pet wellness. Our purpose is to empower pet owners to proactively enhance the lives of their animals, helping them enjoy more healthy, happy years together. Every product we make reflects that commitment, combining proven science, purposeful ingredients, and a passion for pets. PetAg is a subsidiary of PBI-Gordon Companies.
About PBI-Gordon Companies
PBI-Gordon Companies has been in business in the Kansas City metro area since 1947 and is 100 percent employee-owned. It is the parent company to four subsidiaries which develop, manufacture, and market leading products for Turf and Ornamental Industries (PBI-Gordon Corporation), Companion Animal Pharmaceuticals (Pegasus Laboratories & TriviumVet), and Companion Animal Nutritional Supplements and Grooming Supplies (PetAg).
About Shelters United
Shelters United helps animal welfare organizations save money on essential supplies, earn revenue through creative partnerships, and gain knowledge to improve operations. We were created to provide valuable savings and resources to animal welfare groups across the nation.
With free membership, organizations gain access to four programs:
- Vet Supplies Savings Program: Our flagship program offers everyday discounts and special offers on pharmaceuticals, vaccines, pest prevention & more.
- Pet Supplies Marketplace: An online shop for essentials like pet food, litter, diagnostics, enrichment, and valuable clearance sales.
- Veterinarian of Record Education Program: Aims to help organizations build and maintain impactful relationships with veterinarians with a free Toolkit and CE course.
- Shelters United Pharmacy: A mission-driven online pet pharmacy that offers great prices to adopters, staff, and volunteers, while also donating a portion of every purchase back to our member organizations.
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