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PrettyLitter Partners with Martha Stewart

Direct-to-consumer litter company can help identify cat health problems at home.




(PRESS RELEASE) LOS ANGELES, CA — PrettyLitter, the first-of-its-kind, health-monitoring, cat litter, announced a partnership with lifestyle expert, animal lover and cat owner, Martha Stewart and Marquee Brands. A fan of the brand since its launch in 2015, she has consistently praised PrettyLitter for its convenience, odor control, and low-maintenance cleanliness. As an owner of three cats, Empress Tang, Princess Peony, and Blackie, whose litter boxes are always filled with PrettyLitter’s high-quality absorbent silica gel crystal formula, partnering with Martha Stewart was a natural fit.

Martha will champion the brand in ad campaigns that will span across digital, television, podcast and radio, as well as act as a brand spokesperson.

“My cats are cherished members of the family, and no one understands that better than PrettyLitter,” said Martha Stewart. “I’ve been a loyal customer for quite some time now and I’m thrilled to educate consumers on the special health-monitoring technology this product offers. PrettyLitter provides convenience with its low-maintenance, lightweight, and odor-trapping crystals, a practical solution to an everyday problem as a cat owner.”

“Martha Stewart is the ultimate authority on everything home and lifestyle and her love of animals and her pets is always so apparent. We are honored to welcome her to the PrettyLitter team,” said PrettyLitter Founder and CEO Daniel Rotman.

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