Festive Fun
Yeti dons a festive plaid scarf while Bear wears a fluffy winter hat in the 2026 TALL TAILS holiday collection. Each of the 14 toys follows a sophisticated winter theme, with warm touches of seasonal motifs on cold-weather characters. Also from 3TBrands, the TERRITORY holiday collection features 15 toys, including recognizable Christmas characters and colors. All of the toys are available via pre-booking by Apr. 1, with deep discounts if you order from both collections.
talltailsdog.com/wholesale
Tall Tails: $12.99-$32.99. | Territory: $9.99- $18.99
Go Big!
With the Ocean Buddies Collection, PLAY pet brands (formerly P.L.A.Y.) introduces its first larger toys for dogs. Great White Gabe and Bonk the Hammerhead as well as Big Blue the Whale, Opal the Octopus and Lemmy the Lobster — Lemmy the largest at 17.4 by 8.9 by 3.5 in. — swim alongside smaller sea friends, including the adorable Puffer Fish and Angler Fish! On informative, easy-to-merchandise backer cards to mix and match, every sale benefits Saving the Blue, helping to recover and restore threatened marine species and to connect people to ocean wildlife.
shop.playb2bwholesale.com, (855) 300-7529
$13.90-$22.90
For Sensitive Stomachs
Designed for dogs with sensitive stomachs, DOGNIP treats and chews use ingredients that are easy to digest but naturally abrasive to support dental and oral health. Savory Geese (in Strips, Neck, Cubes and Hearts) also provide iron and B vitamins to support sustained energy and healthy weight gain. Responsibly sourced Camel (Skin) chews are iron-rich and support vitality and provide lasting enjoyment. Naturally lean Goat (Skin) chews are packed with iron and potassium and help support overall health. The treats and chews contain no artificial ingredients. In a variety of sizes.
dognip.com, [email protected], (800) 838-7443
$22.12-$28.14
Pounce on This
Retailers and cat customers alike appreciate that the ROMPICATZ CrittrBugz Starter Set offers improved durability and quality compared to similarly priced toys. The flexible telescoping rod features a new spider toy, which like the brand’s other interchangeable critters mimics the movements of bugs that cats naturally hunt. Compatibility allows for easy up or down selling into the Rompicatz Critter Collector Series and Adjustable String Wands. ISO, demo toys, photos and video clips, plus in-store marketing tools and training videos available. Exclusive distributor for Rompicatz:
shop.purrrfectlyholistic.com, (713) 562-6888
$23.99
Smells Delicious
PET HOUSE BY ONE FUR ALL adds to its selection of candles that smell good enough to eat with spring scent Yuzu Ginger. The invigorating blend of sparkling yuzu, fresh ginger and soft white pepper balances with ginger lily, lemon balm and soothing hinoki wood for a bright, uplifting fragrance. 9 oz. Yuzu Ginger features prominently in the 2026 spring candle display, alongside Fresh Cut Grass, Lilac Garden and Tropical Fruit. Made in the U.S.
onefurallpets.com, (786) 325-5410
$23.99
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Powered By Hyaluronic Acid
SKOUT’S HONOR adds to its hyaluronic-acid product line with HydroClear Grooming Wipes. A fast, easy way to keep pets clean, refreshed and smelling great, they remove dirt, dander and odor from faces, paws, skin folds and bums, while delivering rapid hydration to support skin resilience. In Honeysuckle and Fragrance-Free. 100 count. Also in the line: fragrance-free HydroClear Eye, Ear & Nose Wipes for more sensitive skin areas. In 50 count; 6 pack PDQ display. Made in the U.S.
skoutshonor.com, [email protected]
$13.99-$16.99
Lobsta Treats
Lobster & Coconut Freeze-Dried Treats from SHEPHERD BOY FARMS combine lobster sourced off the Pacific Coast of California with organic coconut flour. Naturally rich lobster aroma entices dogs and cats, while organic coconut flour adds fiber and healthy fats to support digestion and skin health. Freeze-dried to preserve flavor and nutrients without additives or preservatives, the treats are a luxurious way to reward pets while staying true to clean, minimal ingredients. 2 and 5 oz. Made in the U.S.
shepherdboyfarms.com, [email protected], (317) 660-2261
$20.90/$48.30
For Dogs Who May Need Space
Because many people need a reminder to ask permission before approaching a dog, PAWDIO presents the Let Your Dog Speak line. The eco-friendly leashes come with two embroidered charms with a choice of messages: “ASK FIRST,” “DON’T PET” or “PET ME.” The products aim to improve everyday walks by helping pet parents and strangers interact — or not — more comfortably, safely and respectfully. Collars, harnesses and individual charms are also available. Clean product photography, clear merchandising guidance and flexible opening-order quantities available.
pawdio.shop, [email protected]
$35.99
Stuffed Sammie
How cute is this Rowdy Foodie Sandwich from LIGHTNING DOG? The tough 6-in. toy features the brand’s power-weave technology, but once inside pups find a logo tennis ball plus a bag of Plays potato chips as the squeaker.
lightningdogusa.com, (952) 221-5314
$12.99
Wellness Support
Vet-formulated Dyne Chews from PETAG support a dog’s health at every stage of life across multiple areas. The advanced chew line comes in Endurance & Vitality, Calming, Joint Health & Mobility, and Digestion & Immune Support. Each formula is rooted in nutritional science and developed to deliver effective, everyday support that helps dogs move better, feel balanced and maintain overall wellness. Made in the U.S.
petag.com, [email protected]
$33.99
For Tough Tuggers
The Tire Trax 6-Inch Handle Tug from PETSPORt usa stands up to heavy chewers, teething puppies, and dogs who love a good game of tug-of-war. Made with BiteTek, the tire features realistic details for texture and grip. Fibers of the premium 18-inch woven jersey rope help keep teeth and gums healthy.
petsport.com, [email protected]
$20.99
De-Shed That Dog!
Newly picked as one of Oprah’s Favorite Things, The Scrub Kit by PRIDE+GROOM features a choice of the brand’s coat-specific shampoo paired with its exfoliating grooming gloves. The shampoo deeply cleanses, nourishes and moisturizes the coat using natural, pet-safe ingredients, while the gloves help to remove excess fur, dirt and debris. Together, they improve de-shedding results and coat health, and simplify grooming for all breeds, especially those with double coats. 16 oz. Made in the U.S.
prideandgroom.com, [email protected]
$38
Into the Sea
How cute are these Sea Life Cat Toys from THOOZYPET? The colorful assortment and catnip fills spark natural hunting instincts and keep kitties engaged. Featuring a mix of plush characters, feathers, ribbons, bells and interactive teaser options, the collection offers strong shelf appeal, great value, high margins and repeat-buy excitement. 4-18 in.
petpalettedistribution.com, [email protected], (410) 795-4444
$4.99-$12.99
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International Flavors
So pups can enjoy international cuisines alongside their people, PET RELISH introduces Indian Chicken Broth and Italian Chicken Broth liquid toppers crafted in the U.S. using human-grade, low-sodium ingredients. Indian Chicken Broth features turmeric, coriander and cumin. Italian Chicken Broth features oregano, thyme, rosemary and sage. Ingredients are carefully balanced to enhance flavor and aroma without overwhelming sensitive stomachs. In a 16-oz. easy-pour pouch. Instagram ads and training support available.
petrelish.com, (650) 274-8731
$15.99
Chew on This
Made in the U.S. using corium collagen sourced from Midwestern cattle, the MooDog Large Collagen Roll from PALZ&CO proves highly digestible while supporting joint health, digestion, and skin and coat condition. The oven-baked, naturally bacon-flavored chew contains no artificial colors or flavors, serving as a long-lasting chew experience and an alternative to traditional rawhide. 11 in.; suitable for medium to large dogs.
palzandco.com, [email protected], (323) 916-2026
$18.99
Stick & Lick
MEOWIJUANA adds to its Compressed Catnip line with the Purrple Passion Stick ‘n’ Lick. The premium blend of catnip and silvervine turns even the calmest kitty into a playful lovebug. Designed to stick to most smooth surfaces, the compressed balls create an exciting and accessible sensory zone that invites licking, cheek rubbing and batting. The stimulating combination of catnip and silvervine engages a cat’s natural instincts while promoting active play and mental enrichment. In a two-pack.
smarterpaw.com, (888) 289-6369
$7.99
For Finicky Felines
OPTIMEAL created Tender Morsels with picky cats in mind. The recipes feature soft, flavorful bites made from real chicken breast and premium fish and meat ingredients. Crafted with European-quality ingredients by a family-owned and -operated company, each recipe offers clean, high-moisture, tasty, wholesome nutrition with no grains and no carrageenan. Strong launch support, including BOGO promotions; staff training, end-cap displays; and a full range of eye-catching POS materials available. 3-oz. pouch; variety pack of 12.
optimeal.com, [email protected]
$1.89-$22.99
Gone Fishing
Pet parents can help their kitties catch catnip- and silvervine-infused fish with CAITEC’s Nala Gone Fishin’ Rod and Reel. The life-like, textured and rubbery body made of ZERO Durometer Soft Rubber mimics real fish! 17.5 by 4.5 by 1.5 in.
caitec.com, [email protected], (410) 644-9998
$16.99
Now in XL
The popular METRO PAWS Tennis Ball now comes in XL! The 4-inch version also features pet-safe natural rubber, cotton yarn, and has an added squeaker to make playtime even more fun for bigger pets. In Orange & Gray, Pink & Gray, and Seafoam & Gray.
metropaws.com, [email protected], (347) 948-7297
$8.99
Tongue ‘N’ Cheek
Who doesn’t love a good pun? THE NEW ZEALAND NATURAL PET FOOD CO sure does and proves it with Woof Beef Tongue ‘n’ Cheek for dogs. Made from tongue and cheek sourced from 100% New Zealand free-range beef, this single-protein treat comes packed with natural flavor and nutrients that support energy, muscle health and overall vitality. The rich texture and taste make it ideal for training, treating and adding variety to meals. 1.76 oz.
nznaturalpetfood.com, [email protected]
$9.99
Kibble+
OPEN FARM’s new GoodGut, powered by Lifeway Probiotics, offers the convenience of a premium dog kibble and a daily digestive supplement in one product. Vet formulated by Dr. Moran Tal-Gavriel, Open Farm’s in-house veterinary nutritionist, the food delivers evidence-driven digestive support, higher CFU counts and complete life-stage coverage. Freeze-dried raw pieces mix with nutrient-dense kibble in an easily digestible size with prebiotics, probiotics and postbiotics that support gut health. Grass-Fed Beef, Harvest Chicken, and Wild-Caught Salmon use 100% humanely raised and sustainably sourced fish and meat; traceable ingredients; and non-GMO grains, fruits and vegetables. In 3.5 and 19 lb. Made in the U.S.
openfarmpet.com, [email protected]
$33.99-$124.99
Urinary Support
Two herbal tinctures from SOLUTIONS PET PRODUCTS support urinary system issues in dogs and cats. Uriclear addresses stones and crystals by “loosening” the urinary tract, promoting optimal flow and detoxification. Drip Stop helps with incontinence and bladder weakness by “tightening” and toning the urinary tract, strengthening and stabilizing urinary tissues while reducing discomfort and promoting overall tract resilience. 1 oz. Made in the U.S. POP materials, training and other support available.
solutionspetproducts.com, [email protected]
$22.99
And Now, Cat Food
INABA expands beyond treats with Churu Entrée, a 100% complete-and-balanced wet food for adult cats. Irresistibly delicious and made from real chicken or wild-caught tuna, it’s full of hydrating protein and contains no preservatives. Added inulin, a prebiotic fiber, promotes beneficial gut bacteria and improves digestion. In gravy and mousse textures, eight flavors, and 3 and 5.5 oz.
inabafoods.com, (310) 818-2270
$1.79-$2.79
Slow It Down
MESSY MUTTS takes pets on an adventure during mealtime with its Silicone Therapeutic Slow Bowl Feeders. In Urban City, Desert, Beach and Mountain, the bi-colored, textured surface and silicone grooves slow down fast eaters. Raised edges contain food, while integrated suction cups keep the bowl in place, preventing spills. Pets also benefit from the soothing therapy of licking, which can be prolonged by freezing milks, broths and other ingredients. Made from high-quality, food-grade silicone, BPA and PVC free, resistant to odors and stains, and safe for use in the freezer, microwave and top rack of dishwasher. 8-in. diameter, holds 2 cups.
messymutts.ca, (416) 644-1661, ext. 230
$17.99
Crunchy & Packed With Flavor
FUSSIE CAT adds a Chicken With Goat Milk Kitten Recipe to its super premium Market Fresh dry food line. The recipe features real chicken first, nutrient-dense goat milk and fiber-rich pumpkin. It comes fortified with vitamins, minerals, and wholesome, high-quality ingredients such as lentils, chickpeas, and dried cranberries and blueberries to help support muscle development, digestion and overall wellness. 3.5 and 10 lb.
fussiecat.com, [email protected], (888) 897-7207
$16.99/$37.99
Stacked Snacks
The Health-e Chew Stack from WARE PET PRODUCTS has plenty to keep rabbits, guinea pigs, chinchillas, hamsters and other small animals engaged while also supporting their dental health. Eight natural applewood sticks offer safe, long-lasting chewing; three carrot chews provide flavorful variety; and four alfalfa chews add texture and enrichment. The multi-textured chew toy features a sturdy wood hook and durable jute string, easily hanging in any habitat for convenient access and interactive play.
warepet.com, (602) 257-8803
$10.99
Roly Poly Goodness
With the Gogo Jumbo Roly Poly Beef Trachea from ARTVARK PET PRODUCTS, dogs get a satisfying crunch that supports their dental health. The 100% single-ingredient, high-protein with natural cartilage chew comes packed with collagen, glucosamine and chondroitin sulfate for hip and joints. 4-4.5 in.
artvarkpet.com, [email protected]
$6.99
Bugs + Probiotics
HIKARI introduces Cichlid Insectilicious, a bug-infused diet that contains proprietary probiotics to help cichlids achieve stellar form. Active waste reduction as a result of the ingredient mix and the feed efficiency make it a natural for larger cichlids, too. Highly recyclable packaging and more sustainable ingredients make it “earth friendly.” 2 and 8.8 oz. Training, sales support and introductory promotions available.
hikariusa.com, [email protected]
$6.49/$17.99
Happy Cats
Because kitties deserve birthday cakes, too, AGAINST THE GRAIN PET FOOD introduces Happy Cake for Cats. The fun, no-bake layer cake lets pet parents build an easy, savory birthday cake with mousse-style layers, icing, and crunchy tuna flakes to sprinkle on top. In a Chicken & Tuna recipe, each festive kit comes in a convenient 2.8-oz pack. Also available: Happy Cake for Dogs in Chicken & Pumpkin. Made in the U.S.
againstthegrainpetfood.com, (708) 893-0185
$6.99
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Puffs+
LORD JAMESON expands its Love Puffs line of light and crunchy dog treats with protein-inspired flavor recipes featuring egg, cheese and goat milk. Sunny Side, Cheddar Charm and Cookies & Cream use the same thoughtfully sourced ingredients and a supergrain sorghum base, making them easily digestible. Naturally low in calories and made without artificial colors, flavors or preservatives. Each 4-oz. resealable pouch contains more than 150 treats. Made in the U.S. Lord Jameson touts its USDA Organic Certified, Gluten-Free Certified and WBENC (Women-Owned) Certified statuses.
lordjameson.com, [email protected]
$11.99
Fashion Statement
The Sublime Adjustable Dog Collar by COASTAL PET PRODUCTS comes in 14 bold designs, including this eye-catching Purple Mountain, and in wider-than-average sizes: S 3/4 in. M 1 in. and L 1 1/2 in. Made from 100% post‑consumer polyester, the two-sided complementary patterns create a unique look, while the durable black plastic buckle stands up to daily wear. Made in the U.S. “Best of Merchandising” catalog, updated POP materials with sizing guides and product benefits, Selling Specialist resources to enhance product knowledge, and educational YouTube videos available. Promoboxx provides ready-made social media content.
coastalpet.com, (800) 321-0248
$9.99-$14.99
To the Rescue
WONDERCIDE launches its RESCUE line of pet wellness products designed to soothe inflammation, reduce irritation and accelerate the healing process. Main ingredient hypochlorous acid works in harmony with pets’ natural defenses to help defend against bacteria and irritation and support healing, and has a safety profile similar to saline. Skin Spray relieves itching, redness and irritated skin. Oral Spray eliminates bad breath and soothes irritated gums. Ear Drops clean wax buildup and relieve itching, redness and odor. Eye Drops clean discharge and soothe itchy, irritated eyes. 4-8.5 oz. Made in the U.S.
wondercide.com, [email protected]
$17.99-$19.99
