Lickable Wellness
Delicious, nutrient-packed Licks from SMALLS help cats feel their best. Each lickable functional treat contains prebiotics and omega-3s, with Digestion Support in Bird and Fish promoting a healthy gut and with Skin & Coat Support in Fish supporting a shiny coat and healthy skin. Free from artificial flavors, corn, wheat, soy, preservatives and gums. In 3-count packs of 8 treats.
smalls.com, [email protected]
$24
Flip & Serve
PUPPINGTON’s Collapsible Dog Water Bottle makes on-the-go hydration easy with a built-in, flip-and-serve bowl made of soft, food-grade silicone. Lightweight, leakproof, BPA free and dishwasher safe, it fits in most cup holders and clips for travel. Packs small and expands to hold 18 oz. In six colors, including Basil (shown here). ISO discounts, digital asset library, live and virtual training, and responsive reps available.
puppington.co, [email protected], (646) 600-8319
$21.99
Big Kitty
Meet FLUFF & TUFF’s newest XL toy: Kali Cheetah. She boasts a sleek, ultra-plush fabric as beautiful as it is durable, designed to withstand enthusiastic play. Her long paws and tail are perfect for hours of engaging fun. And her eye-catching design will stand out in a display and attract customers. 18 in. long.
fluffandtuff.com, [email protected]
$34.50
Hop Into Hydration
SMART COOKIE BARKERY simmers its Rabbit Bone Broth in kettles for more than 14 hours to extract maximum flavor and nutrients. The functional, hydration-boosting meal enhancer for dogs uses gentle, easy-to-digest rabbit protein along with ginger and turmeric to help calm the digestive system and reduce inflammation, promoting overall gut health. 12 oz. Also in Bison, Fish, Duck and Turkey. ISO and GAP programs, Astro Loyalty offers and frequent-buyer programs encourage repeat sales. Ongoing support and product training help to ensure staff can confidently recommend and sell the products.
smartcookietreats.com, [email protected]
$12.99
Keeping Cats & Wildlife Safe
DOOG enters the cat category with its CAAT Collection, offering products that enable supervised outdoor exploration that doesn’t compromise nature’s balance. The lightweight, quick-release Cat Collars with gentle bells and free-to-roam Outdoor Harness & Leash Set allow kitties to sniff and explore — while helping to prevent harm to themselves and to birds, reptiles and small mammals. Available through Gralen Distribution.
doogusa.com, [email protected], (800) 523-7979
$8.99-$29.99
Planet-Friendly Feast
Bountiful Land by VIRTUOUS VITTLES provides a nutrient-rich, delicious alternative to meat-protein pet food. The plant-based morsels in gravy are a shelf-stable, human-grade meal good for dogs and the planet. Formulated by board-certified veterinary nutritionist Sarah Dodd, PhD, the recipe delivers high-protein, whole-food nutrition that exceeds AAFCO standards. Made in the U.S. with carefully selected, globally sourced ingredients. 12-pack of 12.5-oz. containers. Coming in 2026: Bountiful Land for cats.
virtuousvittles.com, [email protected]
$83.75
Advertisement
Spot Cleaner
Dogs and cats will appreciate that PRIDE+GROOM’s DOGDAYS Waterless Shampoo offers a quick alternative to bathing. The fresh-smelling foaming cleanser proves perfect for touch-ups, face cleaning, and keeping puppies and seniors fresh between grooms. Also great for post-op pets. Gentle yet effective with aloe vera, coconut oil and calendula extract. Made in the U.S. 8 oz. POP materials, ISOs, and support and training available.
prideandgroom.com, [email protected]
$18
Now With Probiotics
PUP CUP! Probiotic Frozen Yogurt builds on the success of the brand’s whipped cream. Made with healthy ingredients and formulated with dog-friendly probiotics, the fro-yo serves as a delicious and gut-friendly treat. In Bacon Cheesecake and Mutter Butter. 3.5 oz. in 4-pack.
pupcuppup.com, [email protected]
$9.99
Accessible Support
PAWFORD aims to make premium-quality, natural supplements accessible for more pet families, giving retailers an affordable and trusted option for their customers. The science-backed, functional ingredients in the company’s Natural Soft Chews support a dog’s health in tasty Allergy Immune, Calming and Hip & Joint formulas. Made in the U.S. with no artificial fillers. 90 soft chews per jar. Wholesale incentives, shelf-ready packaging, and marketing support including educational materials on ingredient benefits are available.
pawford.com, [email protected]
$29.99
Laundry Day
Designed for households with pets, POOCHIE-PETS Poochie Suds Enzyme Laundry Detergent tackles odors from urine, feces and dander while safely refreshing beds, blankets and gear — without harsh chemicals or scents. Concentrated, booster free, one 16-oz.-bottle cleans up to 32 loads. Made in the U.S.
poochiepets.net, [email protected]
$14.99
Built to Tug
TALL TAILS introduces five new designs to its Natural Leather Tug Toys line: Big Foot, Squirrel, Trout, Chipmunk and Fish. Crafted from natural, non-toxic leather, the toys are built for durability and interactive games of tug-of-war, with jointed styles for extra movement and smaller options for everyday play. Each toy balances function with appeal, giving retailers versatile options for customers seeking long-lasting, interactive play products. 12-16 in.
talltailsdog.com, (914) 461-9800
$9.99-$24.99
Tough on Messes, Soft on Paws
Proudly made in the U.S. by BMP AMERICA, washable Magic Carpet Crate & Kennel Liners feature recycled, puncture-resistant materials that are tough but also soft and comfortable. They protect crates, cars and floors from spills, scratches and muddy paws, creating repeat customers who return to buy additional liners for different spaces. In S (19.25 by 10.75 in.) to XXL (44.75 by 26.75 in.). Fast shipping, POP displays, and even custom sizes and branded mats are available — create branded versions to use as store demos!
magiccarpetusa.com, [email protected], (585) 445-3996
$14.99-$59.99
Just Add Water
NOW FRESH Good Gravy recipes for adult cats satisfy even the pickiest eaters. The only kibble made from 100% fresh meat coated in bone broth, which turns into a rich, hydrating gravy when mixed with water. Formulated by pet nutrition experts, each recipe includes nutrient-dense fruits and veggies for balanced nutrition and irresistible flavor. In grain-free Chicken and Salmon recipes. 3 and 8 lbs.
nowfresh.com, [email protected]
$21.99-$46.99
PSL&XL
PROJECT HIVE PET COMPANY gets in on the season’s love for all things pumpkin. Pumpkin Hive Chew Sticks feature a nutrient-rich, tasty pumpkin center and a crunchy ridged exterior to clean teeth, with honey and cinnamon to freshen breath. Compatible with Hive Chew Toys for long-lasting play. Large comes in 7-oz. package. New XL for larger dogs comes in two convenient packages for flexible merchandising: 18.3-oz. pouch with five treats (six units per case) and XL Singles (24 units per case). Singles are individually wrapped, perfect for driving trial and impulse purchases at checkout. Made in the U.S. In-store signage in a variety of sizes and formats available. Every purchase directly helps establish healthy bee habitats through non-profit partners.
projecthivepetcompany.com, [email protected]
$4.99-$18.99
Pet Pro Planner
PET BOSS NATION’s Candace D’Agnolo — also a PETS+ columnist — packed her 2026 Pet Boss Annual Planner with proven frameworks, business-specific KPI trackers, marketing checklists and promotion-planning tools to help pet business owners turn big dreams into bold action. Whether you run a pet store, pet-sitting service or grooming business, the 300-page planner provides structure to move from uncertainty to clarity, from planning to profit. In printed and digital formats (or a bundle of both), it also includes bonus stickers and exclusive access to live workshops.
petboss.com/pbnplanner2026, (234) 738-2677
$49-$109
For the Puppies
Puppy Turkey & Cranberry Entree joins the NUTRISOURCE Pure Vita lineup. The grain-inclusive, limited-ingredient formula crafted with sensitive pups in mind helps identify triggers and build feeding confidence. Formulated with gut-focused support at its core, this food features a proprietary blend of probiotics and patented prebiotics to strengthen immunity and reduce inflammation, starting where health begins: the gut. 4-25 lbs.
nutrisourcepetfoods.com, (800) 525-9155
$20.89-$84.69
Cubes For Cats
OPEN FARM introduces its first cat treat, Kitty Cubes. Freeze-dried raw to preserve nutrition and taste, they are perfectly sized for cats and feature up to 92% meat and organs from Certified Humane, Global Animal Partnership-certified or Ocean Wise-recommended sources. In Chicken & Turkey, Salmon & Mackerel and Surf & Turf, each recipe uses non-GMO superfoods sweet potatoes, cranberries and pumpkin, and offers guaranteed omega-fatty acids plus probiotics. Grain and legume free. Made in the U.S. 1.5 oz. Merchandising, POP materials and training tools available.
openfarmpet.com, [email protected]
$7.99
Eat Like MIA
MIA NUTRITION’s high-potency functional treats were inspired by founder Josh Haygood’s dog Mia, who at age 15 was diagnosed with cancer. He leaned on his experience in human nutrition and cellular biology to create a mixture that might help her live longer — and she did, to 18! The potent blend of plant extracts, medicinal mushrooms, clean proteins, and natural vitamins and minerals designed to build up a dog’s health from the cellular level is now available in treat form. In three standard flavors, including Grass Fed Beef & Boar, and three higher-potency double-coated flavors. Made in the U.S. Free samples, one-on-one training demos via video, bi-monthly chats, and where possible in-person visits are available.
eatlikemia.com, [email protected]
$29.97/$39.97
Happy Holidays
Sparkle & Joy, the newest scent from PET HOUSE BY ONE FUR ALL, captures the magic of winter cheer with sparkling fruits, icy berries and a twinkle of sugared delight — perfect for the holiday season. All of the company’s plant-based wax candles neutralize pet odors, do not contain dyes, phthalates and parabens, and are cruelty free. Available in 9-oz. candles, mini candles and wax melts.
onefurallpets.com, [email protected], (954) 361-5255.
$23.99
Advertisement
Tasty Bubbles
The Bubble Lick Holiday Assorted Bubbles collection from BUBBLE UNIVERSE offers festive fun with North Pole Nog (egg nog), Jolly Ginger (gingerbread), Mistletoe Mint (peppermint) and Ho Ho Cocoa (hot chocolate) flavors. Safe for pets and kids, they use food-grade ingredients, are allergen friendly and leave no sticky residue. Can be used indoors and outdoors. Made in the U.S. 2.5 oz. Discounted shipping.
bubbleuniverse.com, [email protected]
$5.99
Indie Exclusive
Your customers won’t find NULO Culinary Harvest in grocery, mass or direct-to-consumer channels — it remains exclusive to independent pet specialty. The five dog and two cat recipes are minimally processed and oven baked, and combine rich flavor and 80-90% animal-based protein into wholesome, everyday meals. Made in the U.S. 4-20 lbs.
nulo.com, [email protected]
$25.99-$89.99
Super Simple
TICKLED PET’s new single-ingredient SUPERTREATS line for cats combines quality and value. Available in Feline Fins sardine and Cod Bites, both sustainably sourced and high in omegas, and in Feline Fluffs beef lung, made and sourced in the U.S. and high in protein. 2.5 oz. Samples available.
tickledpet.com,(845) 472-3298
$6.99
Refill & Refresh
By eco-friendly customer request, WEE AWAY ENTERPRISES introduces the Wee Away Urine Stain & Odor Destroyer Refillable & Reusable Starter Kit. Each kit includes a refillable spray bottle plus two refill pods in calming Lavender or warm Sandalwood, letting customers refill forever and reduce plastic waste. This bio-enzymatic formula breaks down urine stains and odors naturally, without dyes, sulfates or parabens. Made and sustainably sourced in the U.S. Eye-catching POP materials, training materials, product education and field support to help drive sell-through.
weeaway.com, (844) 933-2929
$22.99
Advertisement
