It’s starting with the UK.
Rover.com is expanding into Europe.
The company said in a press release that it will offer its serviced in the United Kingdom starting in July.
“As the largest network of 5-star pet sitters and dog walkers, we are bringing our vast knowledge and superior product experience to the market and are excited to expand our network to Europe,” said Aaron Easterly, CEO of Rover. “Based on Rover’s years of experience supporting a million dog owners across the U.S. and Canada, we know we can provide a much needed service to pet owners in Europe, and that now is the right time to expand our reach.”
The company said Europe is “primed for Rover’s business model” with more than 80 million pet-owning households and more than 75 percent of the population living in urban areas.
“Europe has a strong dog-friendly culture; in the UK alone, 90 percent of pet owners consider their pet a part of the family,” said Christopher Cederskog, European general manager for Rover. “Rover connects pet parents with service providers who will treat their dogs like family. By bringing Rover to Europe, owners will have a more robust set of options to find the perfect sitter or dog walker that fits their busy schedules and lifestyles.”
Rover says its app “has grown to be the most downloaded and best reviewed dog walking and pet sitting app in North America.”