New ZYMOX® Funky Paws® delivers the first enzyme-based solution for smelly, irritated paws.

Every groomer and pet store owner knows the question: “Do you have anything to help with stinky, corn chip paws?” For years, Pet King Brands heard this request repeatedly from grooming partners until they decided to create the definitive solution. The result is ZYMOX® Funky Paws® — the first and only enzyme-based paw, nose, and fold cream on the market, backed by over 40 years of advanced LP3 Enzyme System technology.

From left to right: The new ZYMOX Floor Display works as your “silent salesman,” offering Funky Paws alongside the brand’s complete dermatology line. | Funky Paws Paw, Nose & Fold Cream is the only product of its kind on the market – offering independent retailers a unique selling and educational opportunity. MSRP: $14.99

Why This Category-First Product is Perfect for Independent Retailers

Unlike big box stores that focus on basic moisturizing balms, independent pet retailers can now offer something truly innovative. Funky Paws doesn’t just moisturize — it eliminates the root cause of that distinctive “corn chip” smell by targeting the bacteria and yeast that create paw odor and irritation.

The LP3 Enzyme System uses three naturally derived enzymes that work synergistically to create a powerful antimicrobial system. Unlike antibiotics, these advanced antimicrobial enzymes selectively target single-celled organisms, preventing disturbance to the normal flora or creating antibiotic resistance concerns.

The Retailer Advantage: Education Sells

Pet King Brands has built their reputation as a vet-recommended educational source, and this expertise transfers directly to your sales floor. When customers ask about enzymatic treatments, you can confidently explain that these natural dairy-derived enzymes require no pre-cleaning and work with just once-daily application — making pet care less strenuous for both owner and pet.

Funky Paws works for both preventative care and active treatment, making it suitable for pets of all sizes and ages without risk of irritation. Whether customers need help with post-grooming care, seasonal allergies or chronic skin issues in breeds like French Bulldogs, Shar Peis or Sphynx cats, you have the solution.

Year-Round Sales Opportunity

Funky Paws shines as an evergreen product. Summer brings increased demand from outdoor activities and swimming. Spring triggers allergy-related paw irritation. Fall and winter create opportunities for addressing dry, cracked paws and skin folds. This consistent demand cycle means steady inventory turnover throughout the year.

Cross-Selling Made Simple

The new ZYMOX Floor Display positions Funky Paws alongside the complete dermatology line, including Ear Wipes and the Advanced Enzymatic Shampoo and Conditioner with Oat Extract. This versatile display functions as both a standalone POP unit and wing panel, with eye-catching graphics that act as your “silent salesman.”

Combined use of enzyme products actually promotes efficiency, making it natural to recommend the Advanced Enzymatic Shampoo and Conditioner alongside Funky Paws purchases.

These complementary products create larger basket sales while delivering superior results that keep customers returning.

Competitive Pricing with Superior Results

At $14.99 retail, Funky Paws is competitively priced with traditional paw balms and creams but delivers unique value through its enzyme-based formula. The healthy margins available through Pet King Brands’ distribution partners mean you can confidently recommend this product knowing it solves real problems for customers while supporting your bottom line.

Marketing Support That Works

Pet King Brands backs retailers with comprehensive support through retail pet training modules, IndiePet event sponsorships including Neighborhood Pet Store Day and rewards programs available at LearnAboutZYMOX.com. Their “helping retailers help pet owners” philosophy means you get the educational tools needed to position Funky Paws effectively.

The Bottom Line

Funky Paws represents everything independent retailers need: a first-to-market innovation, educational selling opportunities, healthy margins and year-round demand. Most importantly, it solves a real problem that customers have been asking about for years.