World Pet Association handed out honors in 11 categories Wednesday during the New Product Showcase Awards on the Show Floor Talks Stage. This year’s judges — 2025 PETS+ America’s Coolest business owners — evaluated entries based on a variety of criteria, including product innovation, aesthetic and packaging design qualities, sustainability, and alternative approaches for optimum pet wellness, among others.
The SUPERZOO 2025 New Product Showcase Award winners are:
AQUATIC
1st place: Fluval Liv – Hagen Group, 4745
2nd place: Reef Ready Mix Kit 10-20G – Real Reef Solutions, 6941
BIRD
1st place: Bird Toys That Make Sense – Toy Bases – Beaktivity, 10172 EB
2nd place: Brown’s American Blend Wild Bird Food – F.M. Brown’s, 11066
CAT
1st place: Loofah & Silvervine Cat toy – Chongqing Pet Union Biologicial Technology Co., Ltd., 6967
2nd place: Any Where Cat Groomer – PetPals Group, Inc., 7961
DOG
1st place: LickiMat CrateMate – Innovative Pet Products, 9158
2nd place: Pawsitive Immunity – Our Colostrum Alternative – Adored Beast Apothecary, 2106
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FARM & FEED
1st place: Hoover’s Hatchery Chicken Coop- Hoovers Hatchery, 7941
2nd place: Caledon Farms Horse Treats- Crumps’ Naturals, 4325
GROOMING
1st place: Groomingale – Soft Lines, Inc., 11767
2nd place: earthbath Paw Wash – earthbath, 6761
HERPTILE
1st place: Cricket Boost – Zoo Med, 7152
2nd place: Exo Terra Pro Terrariums – Hagen Group, 4745
SMALL ANIMAL
1st place: Nutri-Hay – Lafeber Company, 10257
2nd place: Grass patch & Flowers 2.0 – Chongqing Pet Union Biologicial Technology Co., Ltd., 6967
POINT-OF-PURCHASE DISPLAY
1st place: Party Pupsicles – Woof, 3952
2nd place: Poomergency – Woof
ACCESSORIES & GIFTS
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1st place: Double Sided Tie & Snap Dog Bandana – Dog Bandana Co., 5565
2nd place: Your Brand on a Dog Treat – Idaho Barkery, 10572 EB
JUDGES AWARD FOR NEW-TO-MARKET PET PRODUCT
ChefPaw Pet Food Maker – ChefPaw, 11871EB
