(PRESS RELEASE) BOULDER, CO — SodaPup, a leader in innovative, American-made dog enrichment toys, announced the expansion of its popular eStick collection with the addition of a fourth design: the Waffle eStick.
Joining the existing trio of eSticks, the new Waffle eStick is designed to offer dog owners and professional trainers even more versatility for enrichment and reward-based training. Featuring a distinctive pastel purple color, the Waffle eStick stands out with a large, round head molded into a deep waffle pattern.
The Waffle eStick was designed to hold a greater volume of soft foods—such as peanut butter, yogurt, or wet food—than its predecessors. This increased capacity makes it an ideal tool for extended target training sessions, providing a long-lasting reward that keeps dogs focused and engaged.
“Our eStick collection has become a favorite for pet parents looking for a mess-free way to provide enrichment on the go,” said Adam Baker, CEO of SodaPup. “The Waffle eStick takes that convenience to the next level. The waffle texture is perfect for trapping more food, making it the ultimate high-value reward tool for grooming, vet visits, target training or focused leash work.”
Key Features of the Waffle eStick include:
- High Capacity: The round waffle pattern is designed to hold more food for longer-lasting reinforcement.
- Enrichment on a Stick: Perfect for target training and keeping dogs calm in stressful environments.
- Safe & Durable: Made in the USA from non-toxic, food-grade materials that are dishwasher safe for easy cleanup.
- Ergonomic Design: Features the signature long handle that allows owners to reward their dogs while standing up, maintaining better posture and control.
The Waffle eStick joins the current lineup of eSticks, which are designed to provide varying levels of difficulty and texture for licking. This new addition reinforces SodaPup’s commitment to providing a wide array of tools that cater to the diverse needs of dogs and their handlers.
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The Waffle eStick will be available for purchase from independent pet retailers and www.sodapup.com starting in mid-March prior to Global Pet Expo.
For more information on the full range of SodaPup’s interactive enrichment toys, visit the eStick collection page.
About SodaPup
Based in Boulder, Colorado, SodaPup specializes in American-made, high-quality dog toys designed for durability and enrichment. From chew toys, slow feeder bowls and lick mats to treat dispensers and training tools, SodaPup products are designed to solve common behavioral problems and enhance the bond between dogs and their humans.
