(PRESS RELEASE) BOULDER, CO — SodaPup, a leader in innovative American-made dog enrichment toys, announced the launch of its vibrant new Citrus Enrichment Collection. Designed to brighten up mealtime and provide mental stimulation, the collection features the all-new Citrus eTray Softie shallow slow feeder soft bowl, and a refresh of the fan-favorite Citrus eMat lick mat in two succulent new colors.
As pet parents increasingly look for ways to combine functionality with aesthetic appeal, the Citrus Collection delivers a “fresh-squeezed” approach to canine enrichment. The centerpiece of the launch is the Citrus eTray Softie, a soft shallow slow-feeding bowl featuring a complex segmented design that mimics the cross-section of a citrus fruit. This design challenges dogs to work for their food, slowing down fast eaters and reducing bloat while providing a rewarding sensory experience.
Fresh Colors for a Fresh Season
In addition to the new slow feeder bowl, SodaPup is expanding its popular Citrus eMat lick mat line. Known for its ability to soothe anxiety through repetitive licking, the eMat is now available in two new “fruitful” hues:
- Pink Grapefruit: A bright, energetic pink.
- Orange: A bold, classic citrus pop.
A Celebration of Color
The timing of the launch aligns perfectly with the transition into warmer weather and the industry’s premier event, the Global Pet Expo.”At SodaPup, we celebrate color just as much as we celebrate play,” says Adam Baker, Founder of SodaPup. “We wanted to create something that feels like a breath of fresh air. The Citrus collection is the perfect way to transition from the doldrums of winter into the bright energy of spring and summer. It’s fun, it’s functional, and it’s going to look great on any kitchen floor.”
Availability
The Citrus Enrichment Collection will be available for purchase starting mid-March on the SodaPup website and through select independent pet retailers. Attendees of the Global Pet Expo will also have the opportunity to see the collection in person, showcasing SodaPup’s commitment to high-quality, non-toxic, and dishwasher-safe enrichment tools.
About SodaPup
SodaPup specializes in innovative, American-made dog toys and enrichment products designed for chewers and enrichment enthusiasts. From power-chewer toys to licking mats and slow feeders, SodaPup products are built to be durable, safe, and fun for both pets and their owners.
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