(PRESS RELEASE) BOULDER, CO — SodaPup, a leader in innovative, American-made dog toys, announced the launch of its new collection of “better basic” retrieving balls. Designed to replace the standard, short-lived tennis ball that can be abrasive to your dog’s teeth, the new Glitter Ball series offers pet parents a durable, high-performance, and aesthetically elevated alternative for the modern dog.
As the pet industry continues to grow, SodaPup identified a gap in the fetching category: the lack of high-quality, USA-produced options that prioritize durability, safety and design. The new Better Basic balls are crafted from SodaPup’s proprietary PUP-X synthetic rubber compound, ensuring they are non-toxic, non-abrasive, and built to withstand the rigors of play. They also use Sodapup’s soft and chewy formulation of their PUP-X material that is like “bubblegum for your dog”, giving your dog a satisfying chewing experience.
The new line is engineered for maximum versatility. The Glitter Balls are designed to fit standard ball launchers, making them a seamless upgrade for any fetch routine. Additionally, the balls are buoyant, making them ideal for fetch at the pool, lake or beach.
“While there are endless ball alternatives on the market, there are very few high-quality, Made-in-the-USA options available to pet parents today,” said Adam Baker, CEO of SodaPup. “With this launch, we are specifically targeting female consumers who we believe will appreciate an elevated design that doesn’t sacrifice performance. We wanted to move beyond the utilitarian look of standard dog toys to create a sense of ‘surprise and delight.’ The addition of small details, like the infused glitter in our soft-rubber retrieving balls, transforms a basic tool into a premium accessory for the dog and owner alike.”
Product Highlights:
- USA Made: Proudly manufactured in the United States using FDA-compliant, non-toxic materials.
- Launcher Compatible: The 2.5-inch diameter balls fit most standard medium ball launchers.
- Buoyant Design: The balls float in water, perfect for water-loving breeds.
- Multiples available: Both a 2-pack and a 3-pack will be available, featuring a glitter infusion and a hollow center for dispensing small treats, making it a multi-functional toy for fetch and mental stimulation. The SodaPup Better Basic Retrieving Balls will be available late-March shortly before the Global Pet Expo. They will be available at SodaPup.com and through select specialty pet retailers nationwide.
About SodaPup
SodaPup specializes in American-made, high-quality dog toys designed for durability and engagement. From power-chewer toys to enrichment feeders, SodaPup is committed to safety, sustainability, and supporting American manufacturing. All SodaPup products are non-toxic, BPA-free, and phthalate-free.
