Tall Tails Turns Mealtime Into Mental Wellness

Foraging Mats slow down eating up to 5X compared to traditional bowls — turning mealtime into mental enrichment.

Crafted from food-grade silicone, Tall Tails Foraging Mats click together to create custom patterns that grow with your pet’s needs— and cleanup is a breeze with dishwasher-safe convenience.

Independent pet retailers know the shift: Today’s pet parents aren’t just buying food — they’re investing in their dogs’ mental and physical wellness. Tall Tails’ expanded foraging mat collection offers retailers a comprehensive solution that pairs naturally with existing food and treat inventory.

The new Wildflower design, launching in March, joins Busy Bee, Succulent Garden, River Rock, Spring Clover and Grassy Meadow in a colorful lineup that allows customers to create unique foraging landscapes.

The Science Behind Slow Feeding

Veterinarians recommend slow feeders to reduce choking risks, bloat and indigestion while promoting better weight management. Tall Tails Foraging Mats deliver proven results: dogs take an average of just over one minute to finish a meal from a standard bowl, but more than six minutes when eating from a foraging mat — that’s f ive times longer engagement with every feeding.

Each 8.5” x 8” mat combines the benefits of snuffle mats with traditional slow feeders, featuring smooth raised obstacles that tap into dogs’ instinctual foraging behavior. The sniffing, searching and licking required to access food boosts mental stimulation and combats boredom, turning every meal into an enrichment activity.

Pet parents report 100% more mealtime enjoyment with Foraging Mats versus traditional bowls, and 97% surveyed would recommend them to other pet parents.

Tall Tails Foraging Mats turn fast eaters into foragers, promoting healthier digestion as well as mental stimulation. Pictured here: The new Wildflower design.

New Wildflowers design! Tall Tails Foraging Mats are made from 100% food grade silicone, safe for all types of food and treats in between mealtime — from kibble and raw to spreadables and frozen delights.

Designed for Realworld Retail Success

Made from 100% FDA-compliant food grade silicone, these dishwasher-safe mats work with every food type retailers carry — kibble, canned, frozen, raw and spreadable treats. Nearly 50 suction cups ensure stability even for aggressive eaters, while overlapping edges allow customers to create expanded feeding landscapes, naturally increasing customer lifetime value.

Building Larger Baskets

When positioned near food displays, these mats become natural add-ons that solve common customer concerns. Display foraging mats with premium foods, create educational signage highlighting mental wellness benefits and train staff to suggest mats with every food purchase. Partner with food brands on cross-promotions like “Buy Premium Food, Get 20% Off a Foraging Mat” to drive sales in both categories and introduce customers to slow-feeding benefits.

Spring Promotions Drive Traffic and Trials

All Tall Tails Foraging Mats will be on promotion through the end of April. The mats also apply to Tall Tails’ Frequent Buyer Program on Astro Loyalty — Buy 8 Toys, Get 1 Free.

Retailers can order direct from Tall Tails or through local distributors including Pet Food Experts, Southeast Pet, Frontier, ADMC, Nelson and VSI. Training resources are available at www.3tuniversity.com. 

With proven results — five times longer eating duration and 100% more enjoyment — Tall Tails Foraging Mats position your store as a trusted resource for modern pet parenting while naturally increasing market basket size with every food sale.