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SuperZoo Announces 2021 Education Curriculum

‘The customizable program will help strengthen pet retail and grooming business strategies in a welcoming and safe in-person environment.’




(PRESS RELEASE) MONROVIA, CA – SuperZoo, North America’s only in-person pet retail event, announced the return of its industry-leading education program beginning August 16, one day before SuperZoo 2021’s show floor opens at the Mandalay Bay Convention Center in Las Vegas. Produced by the World Pet Association (WPA), SuperZoo has earned a reputation as the industry’s most anticipated pet retail event, and this year’s event, taking place August 16–19, 2021, will continue to deliver seminars and trainings that will help pet industry professionals refine their retail strategies, master the latest grooming techniques and stay ahead of animal wellness trends.

“Independent pet retailers thrive on SuperZoo’s education program, and after nearly two years without convening, our expert-led sessions are more critical to attend now than ever,” said Vic Mason, president of WPA. “The customized programming will feature topics including pivoting to e-commerce, animal wellness and nutrition and remaining relevant in the digital age. We’re thrilled to safely reconvene and position the pet retail community for success at the Mandalay Bay Convention Center this August. We’re working closely with local and state officials to create an environment that enables our community to meet with confidence after nearly two years apart.”

SuperZoo’s education program will deliver expert-led advice and trend insights that help both new and seasoned pet professionals satisfy their customers and boost profits. SuperZoo’s education program is customizable, featuring retail tracks including Business, Leadership/Personal Development and Nutrition/Wellness. With sessions like Leveraging Your SEO and Google My Business Page and What’s New in Nutrition? Get the Latest Scoop on Pet Food with our Expert Panel of Nutrition Experts, retailers will leave with the knowledge they need. Expert-led grooming seminars within Business, Styling and Safety/Wellness tracks will be incorporated into the curriculum as well. Sessions include CPR-PetTech First Aid and Care for Your Pets and Caring for the Challenging Dog. A selection of educational sessions will be hosted on WPA365 for continuous learning opportunities with 30 minutes sessions from Lynn Switanowski, Crystal Vilkaitis, Tammy Bond and Michael Johnson.

Onsite and virtual attendees can access WPA365 to discover a vibrant on-demand community. Exclusively for pet professionals, they’ll have the opportunity to visit exhibitors’ online booths, access the latest products at the best prices and find the education resources needed to thrive in a dynamic economy.

SuperZoo, North America’s most-anticipated gathering of pet professionals, will safely welcome pet professionals at the only in-person opportunity to reconnect and reinvigorate the community’s passion in creating a healthier, more productive and collaborative pet industry. As the impact of COVID-19 and the response to it continues to evolve, so will SuperZoo’s protocols in accordance with the state and local government and Mandalay Bay Convention Center. For more information and to register, visit




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