(PRESS RELEASE) MINNEAPOLIS, MN — TEEF, an innovator of dental care products for pets, announced it has been named “Pet Dental Care Company of the Year” by the annual Pet Innovation Awards program. The 2025 award recognizes TEEF’s groundbreaking work in shi ing pet dental care from a bactericidal approach to a science-backed, microbiome-friendly solution that not only improves oral hygiene but also contributes to a pet’s systemic well-being, as poor dental health is linked to heart, kidney, and liver disease.
TEEF’s patented formula ons are grounded in their parent company’s unique SMMRT Science, a natural nutrient approach to manage oral bacteria. Instead of using harsh chemicals or relying on mechanical scrubbing, it works with the natural biology of the mouth to rebalance the oral microbiome. TEEF’s novel combination of post and prebiotics nudges the bad microbes toward be er behavior. It’s a new way of thinking, treating microbes more like a stubborn team rather than an enemy to be eradicated. This effortless daily routine helps manage plaque, tartar, and bad breath by targeting the source under the gumline. TEEF addresses a problem that affects over 80% of dogs and cats over the age of three and can lead to a shorter lifespan.
“TEEF’s technology is not only effective, it’s changing the pet dental care game. The unfortunate truth is that 80% of pets have dental disease by the age of three. What no one realizes is that dental disease can cause your pets to lose up to one third of their lifespan. Yet getting pets to comply with oral care can be a daily struggle,” said Travis Grant, Managing Director, Independent Innovation Awards. “TEEF is revolutionizing oral care by turning a daily lick into a dental health routine. Their innovative delivery method transforms compliance by making dental health enjoyable, not stressful. Backed by science and driven by love for pets, TEEF is setting a new standard for preventive care in the pet industry. Congratulations on being our pick for ‘Pet Dental Care Company of the Year!’”
The company conducts rigorous R&D when developing its products to ensure it’s the best available. Earlier this year they launched a new Lickable Dental Treat Powder that combines delicious premium freeze-dried proteins with their award-winning formula on to help make meal me or play me, dental me. They also plan on releasing more products by the end of the year.
The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services and more. The 2025 Pet Innovation Awards a attracted thousands of nominations from around the world.
About Pet Innovation Awards
Part of the Independent Innovation Awards organization, the Pet Innovation Awards program is devoted to recognizing and honoring the most innovative products, companies, and services in the pet industry. The awards provide public recognition for the achievements of pet care companies and startups who are pushing the boundaries of what’s possible for our animal companions. For more information visit: https://petinnovationawards.com/.
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About TEEF
TEEF is a pet health company dedicated to improving the lives of pets through science-backed, innovative solutions. Founded by microbiologist Dr. Emily Stein, the company’s patented formula ons offer a safe, easy, and effective way to manage pet dental health by focusing on rebalancing the oral microbiome. TEEF is committed to providing pet parents with proactive tools for a longer, healthier life with their furry family members. Learn more at TEEFhealth.com.
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