The Bear & The Rat Expands Nationally with Whole Foods Market

(PRESS RELEASE) Frozen snack brand The Bear & The Rat: Cool Treats for Dogs announced that it will be available at all Whole Foods Market locations this April. The retailer will roll out two of the brand’s frozen yogurt dog treat SKUs.

With a proven record at Publix in the Southeast and 3,000 independent pet stores nationally, Whole Foods Market is bringing in the brand’s Bacon & Peanut Butter and Banana & Peanut Butter Frozen Yogurt Dog Treats. The two SKUs will be available in the ice cream set.

The Bear & The Rat aims to make gut health for dogs both effective and fun with their clean frozen yogurt treats. With one serving of InClover Pet’s Optagest, every cup adds hydration, nutrients and is a complete digestive aid. The brand appeared on ABC’s “Shark Tank” in 2012.