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The Dog Pillow Co. Announces Partnerships with Reps

It’s working with 3 new firms.

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(PRESS RELEASE) The Dog Pillow Company has announced partnerships with three new rep companies: Debbie Dean Promotions (Northwest), The Pet Team (CA, NV, AZ, HI), and Pet Brand Builder (Northeast). Teaming up with these manufacturing representatives will help to further distribute The Dog Pillow product to the best wholesale and pet retailers around the country.

Launched early in 2019, The Dog Pillow Company has been successfully helping dogs to cozy up like never before. This pet pillow was designed with a pet’s comfort and security in mind. Not only does The Dog Pillow enhance a pet’s sleep space; but its unique dog-shaped design makes a great calming companion for canines who suffer with anxiety. Pet owners are also finding that it’s an easy familiarity item to pack during travel or boarding as well.

“Since we launched, it’s been amazing to see how The Dog Pillow Company has won the hearts of both dogs and owners alike,” says Paula Savarese, president and founder. “We are very excited to team up with these three reputable and well-established rep companies that will help take our pillows to the next level of success.”

The Dog Pillow Company was created by Paula Savarese and Dawn Ward, after they realized that their dogs loved to rest and cuddle with anything that wrapped around their chin and raised their heads just enough to be comfortable. The company has designed every pillow to do just that.

There are currently seven pillow styles to choose from with two new designs launching at Global Pet Expo in February, booth 1222. All of the pillows are made from premium polyester/double core fiber fill with a soft, plushy exterior. They are anti-allergenic and machine washable. MSRP $14.95-$15.95

thedogpillowcompany.com

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Matrix Partners Adds Larry Cobb as VP for Business Development

Cobb will will be responsible for accelerating Matrix Partners’ growth.

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Larry Cobb

(PRESS RELEASE) Matrix Partners, a Chicago-based branding firm that specializes in designing and implementing customized marketing programs for pet product brands, recently announced that Larry Cobb has joined the firm as VP for business development.

In this new role, Cobb will will be responsible for accelerating Matrix Partners’ growth by helping it expand its client portfolio and amplifying its presence in the pet products industry. Most recently, Cobb served as CEO for The Company of Animals. Previously, he held senior marketing and sales positions at a number of prominent pet product firms, including Iams, K&H Pet Products, Gamma2, Vo-Toys and Lambert Kay. He also founded and managed Well-Pet, a regional chain of 81 pet food and supply stores.

“Larry is extremely well-acquainted with the quality and scope of our work because he was our client at one time,” Don Tomala said. “He comes to Matrix with four decades of consumer products marketing and sales experience to share. Larry’s retail, ecommerce and MAPP expertise with pet products will play a vital role in helping us accelerate the profitable growth of our clients’ brands. That’s a real value proposition for them.”

matrix1.com

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Pet Sustainability Coalition Announces Partnership with Petfood Industry Magazine

This is to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

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(PRESS RELEASE) The Pet Sustainability Coalition and WATT Global Media’s Petfood Industry have announced a partnership to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

Since its founding in 2013 PSC has been steadily building a toolkit full of resources, templates, and case-studies coupled with ongoing educational webinars and events. Sustainability is one of the fastest growing topics in the pet industry and PSC leads in topics like sustainable proteins and packaging as well as other compelling business-smart sustainability strategies like employee engagement programs and consumer demand for sustainability.

“Petfood Industry will leverage its global magazine, digital, online and live event platforms to educate and inform our readers about critical sustainability topics affecting pet food production. PSC is the industry’s leader in sustainability, and we are honored to kick off this partnership in 2020,” said Steve Akins, executive vice president Global Petfood & Events, and publisher of Petfood Industry magazine. Petfood professionals throughout the world can expect regular content from PSC as well as a strong presence at Petfood Forum 2020 in Kansas City, MO, April 27-29.

From day one, the Pet Sustainability Coalition has maintained an open model, choosing not to lock any of its content or tools and instead sharing as much information as possible through its own platform but also among its members. PSC’s media partnerships are no exception to the rule.

“Our industry has incredible media groups that have built loyal audiences for decades. Platforms like Petfood Industry are critical avenues to share our educational content and tools particularly with our increased focus on sustainable proteins and packaging,” said Caitlyn Dudas, executive director of PSC.

petsustainability.org, petfoodindustry.com

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BAYDOG Releases 2 New Canine Lifejackets

They will be at booth 1015 at Global Pet Expo in February.

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(PRESS RELEASE) The Chesapeake Bay Dog Company has released its newest product, the Monterey Bay Canine Lifejacket. The Monterey Bay will be in stores by April 1 and will feature an upgraded Offshore variant made specifically for boaters.

Company founder and CEO Barton O’Brien stated, “We live in Annapolis, MD, the sailing capital of the U.S., and every sailboat we see has a dog onboard. We surveyed the market for dog lifejackets and realized there really wasn’t anything out there made specifically for boaters. So after we developed the Monterey Bay (which took us a year), we went back to the drawing board and worked with experienced boaters to create the enhanced Monterey Bay Offshore. This variant has features that increase survivability in rough waters no matter how far you are away from the shore.”

The Monterey Bay has been designed for any adventure, from a day at lake swimming or jumping off a dock, to boating on the open ocean. Both designs offer exceptional floatation and comfort with full chest and torso support which lift the dog from below and avoid the typical nylon straps cutting into the dog’s tender underside. Also, both models are ergonomically designed to allow for a dog’s natural swimming motion.

The Monterey Bay is loaded with features, such as 600 denier UV-coated nylon, saltwater-resistant hardware, 360 visibility reflective trim, large hook-and-loop panels and buckles to ensure a secure fit, and an expandable neck collar similar to human personal flotation devices.

The enhanced Monterey Bay Offshore model has additional safety features that make it the perfect choice for boaters. Strategically placed outboard pontoons will roll a dog upright in the roughest sea conditions, and extra floatation on the chin / chest area ensure the dog’s head stays above water for increased survivability. The larger sizes have a second handle on the back to aid lifting a dog back aboard.

BAYDOG will display the Monterey Bay Lifejacket at booth 1015 at Global Pet Expo in February, along with the debut of several complementary water toys. The lifejacket will come in two colors: hi visibility Nautical Yellow and Blaze Orange, and is offered in five sizes.

baydog.com

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