(PRESS RELEASE) SAN DIEGO — The Honest Kitchen, a pioneer in human grade pet food, is helping pet parents feed their dogs like family with the launch of its new Protein Plus Collection, a line of high protein recipes designed to support health through thoughtfully sourced, functional nutrition.
As protein forward eating continues to gain momentum in the human wellness space, pet parents are increasingly seeking similar benefits for their dogs, prioritizing diets that support lean muscle, sustained energy, digestion, and overall vitality. As a leader in human grade pet food, The Honest Kitchen is bringing these evolving nutrition standards to the pet aisle with recipes that go beyond traditional kibble.
The new recipes provide more ways to enhance dogs’ health with protein packed nutrition, as 49% of pet parents say they serve their dog a high protein diet, with demand continuing to grow.
The Protein Plus Collection delivers a concentrated protein boost with functional ingredients designed for targeted health benefits. The introductory line includes Protein Plus Clusters and Protein Plus Topper recipes, with additional formats planned as part of the brand’s continued investment in high protein nutrition:
- Protein Plus Clusters (NEW): Human grade, high protein dry food formulated with pumpkin and probiotics to support digestion, added omegas to promote healthy skin and coat, real meat (not meat meals) and taurine to support heart health
- Protein Plus Toppers (NEW): A high quality meal topper made with just ten ingredients, delivering 90% of protein from animal sources and over 40 grams of protein per serving to easily upgrade every meal with added protein, nutrition and taste
“As protein forward diets continue to shape human nutrition, pet parents are increasingly bringing that same focus to their dogs,” said Leilani Alvarez, DVM, DACVSMR, Senior Veterinarian, Specialist in Sports Medicine & Rehabilitation; Director, Tina Santi Flaherty Rehabilitation and Fitness; Integrative & Rehabilitative Medicine Residency Program Director; Certified in Veterinary Acupuncture, Rehabilitation and Chinese Herbal Medicine at the Schwarzman Animal Medical Center. “Feeding highly digestible, high quality protein as part of a complete and balanced diet is essential for maintaining lean muscle mass, supporting strength, and promoting optimal mobility and overall health.”
The Protein Plus Collection is available now at thehonestkitchen.com as well as at Petco, PetSmart, Amazon and independent pet retailers nationwide.
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About The Honest Kitchen
Founded in 2002 by Lucy Postins, The Honest Kitchen is a leading provider of healthy, high quality, human grade pet food made with real, whole food ingredients. Committed to transparency and quality, the company offers a wide range of complete and balanced meals, toppers, supplements and treats designed to nourish pets with the same care and attention as healthy, homemade meals. With a mission to put pets on the path to good health through good food, The Honest Kitchen remains dedicated to delivering balanced nutrition and great taste crafted from the same ingredients you’d serve on your own table. For more information, please visit thehonestkitchen.com.
