(PRESS RELEASE) GREEN BAY, WI — Vital Essentials, the flagship brand of Carnivore Meat Company and a leader in raw, freeze-dried pet nutrition, has introduced a new 3lb bag format as part of its continued expansion of size options designed to support pet parents at every stage of their raw feeding journey. The larger format is now available nationwide for both Crunchy Mini Nibs and Soft Nibs—two of the brand’s most popular freeze-dried entrées.
Available at VitalEssentials.com, Amazon, Chewy, and through independent pet retailers, the new 3lb bags come in four varieties: Crunchy Mini Nibs in Turkey Entrée and Beef Entrée, and Soft Nibs in Lamb & Whitefish Entrée and Beef & Salmon Entrée. The addition of the 3lb size complements the brand’s existing 5.5 oz, 14 oz, and 25 oz formats, giving pet parents more flexibility to choose the right size for their household, their dog’s needs, and their feeding style—whether they’re new to raw, rotating proteins, or feeding multiple dogs.
“Every pet parent’s raw feeding journey looks different,” said Heather Govea, CEO of Carnivore Meat Company. “Expanding into a 3lb format allows us to better serve families who are ready for larger feeding routines, while continuing to support those just getting started. It’s about meeting people where they are and giving them more ways to feed raw with confidence.”
Both Crunchy Mini Nibs and Soft Nibs deliver whole-animal Butcher Cut Protein that is slowly freeze-dried to preserve essential nutrients, support digestion, promote cleaner teeth, and help maintain lean muscle. Crunchy Mini Nibs provide a nutrient-dense, bite-sized raw meal with a convenient, kibble-like format. Soft Nibs, the brand’s first soft-textured raw bite, offers an aromatic feeding solution for picky eaters, seniors, and dogs with dental sensitivities.
For more information and to find a retailer nearest you, visit VitalEssentials.com.
About Carnivore Meat Company
Carnivore Meat Company is an award-winning leader in premium raw frozen and freeze-dried pet food and treats. Based in Green Bay, Wisconsin, the company is widely recognized as a pioneer in raw pet nutrition and owns and operates the largest freeze-dried manufacturing facility for pet food in North America. The company’s freeze-dried division also supplies private label, co-packing, and ingredient solutions to customers worldwide. Its rapidly growing brand, Vital Essentials, is distributed through more than 7,000 U.S. retailers, 14 international markets, and online. Carnivore Meat Company has earned numerous accolades for growth and manufacturing excellence, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and six consecutive placements on the Inc. 5000 list of America’s Fastest-Growing Private Companies. Learn more at CarnivoreMeat.com.
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