(PRESS RELEASE) GREEN BAY, WI — Vital Essentials, the flagship brand of Carnivore Meat Company and a trusted leader in raw pet nutrition, will arrive at Global Pet Expo 2026 with its most ambitious brand moment to date. The company will introduce Protein Powered Vitality, a new creative platform designed to reinforce the brand’s foundational belief that exceptional pet nutrition starts with what’s in the bowl: meat, organs, and bone. The campaign brings that philosophy to life through a bold, ingredient-first message that reflects what has always set Vital Essentials apart: simple, whole-animal protein without fillers or unnecessary additives.
Throughout the show, the Vital Essentials team will engage in conversations around the evolving raw nutrition category. With gently cooked and air-dried products gaining traction, understanding how processing methods affect nutritional integrity has become increasingly important for both retailers and pet parents. At the booth, the team will walk attendees through the role processing plays in nutrient retention and why Vital Essentials’ freeze-dried approach preserves the protein, vitamins, and natural benefits pets are designed to thrive on.
A key product debut at the show will be Crunchy Micro Nibs for Cats, a new format created specifically for feline feeding habits. The product introduces smaller, protein-rich freeze-dried bites designed to deliver variety and balanced nutrition without sacrificing ingredient quality. Crunchy Micro Nibs will launch new novel protein blends in a 12 oz. format, with select varieties available in 25 oz. bags for multi-cat households.
Vital Essentials will also highlight a strong lineup of product innovation. This includes expanded 3 lb. bag formats of customer-favorite recipes, giving multi-pet households and frequent feeders a more convenient and economical option. The brand is introducing four new additions to its RAW Bar lineup: Chicken Necks, Turkey Hearts, Silver Carp, and Beef Tendon. Quail Soft Nibs will expand as a Neighborhood Pet exclusive, reinforcing Vital Essential’s continued commitment to supporting independent pet retailers.
Attendees are invited to visit Vital Essentials at booth #458 during Global Pet Expo to learn more about the brand’s latest innovations, retail opportunities, and the evolving role of raw nutrition in the modern pet food category.
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About Carnivore Meat Company
Carnivore Meat Company is an award-winning leader in premium raw frozen and freeze-dried pet food and treats. Based in Green Bay, Wisconsin, the company is widely recognized as a pioneer in raw pet nutrition and owns and operates the largest freeze-dried manufacturing facility for pet food in North America. The company’s freeze-dried division also supplies private label, co-packing, and ingredient solutions to customers worldwide. Its rapidly growing brand, Vital Essentials, is distributed through more than 7,000 U.S. retailers, 14 international markets, and online. Carnivore Meat Company has earned numerous accolades for growth and manufacturing excellence, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and six consecutive placements on the Inc. 5000 list of America’s Fastest-Growing Private Companies. Learn more at CarnivoreMeat.com.
