(PRESS RELEASE) CHARLOTTE, N.C. — WagWell, a modern dog wellness brand known for its innovative and best-in-class products, announces the launch of Paw Protector, the first microbiome-friendly certified paw balm for dogs that enhances paw health without disrupting the beneficial bacteria essential for healthy skin. With the debut of its latest product, WagWell makes a powerful entrance into the pet grooming sector, continuing its unwavering commitment to enhancing canine health through pioneering science-backed solutions. Made of 100% natural ingredients, Paw Protector is the first-ever canine skincare formula to be tested and certified as Microbiome Friendly by MyMicrobiome.
“WagWell is proud to introduce the industry’s first microbiome-friendly paw balm,” said William Smolen, co-founder & chief executive officer of WagWell. “Our team worked with cosmetic beauty experts to create a product that not only protects dogs’ paws but also makes daily use more pleasant and effective for owners. Paw Protector embodies our commitment to wellness from the inside out, supporting healthy skin that is essential to dogs’ comfort and longevity.”
Vet-tested and approved, Paw Protector’s 100% natural blend of sunflower seed oil, upcycled olive husk oil, beeswax and Vitamin E offers powerful antimicrobial and anti-inflammatory benefits while strengthening the skin barrier. The non-greasy, lightweight formula delivers a protective shield against environmental factors like sand, salt, debris, snow, rough terrain, and extreme weather—ensuring year-round protection for your dog’s paws. Paw Protector is also Dermatologically Tested for pet owners and guardians, proven to be safe and non-irritating on human skin based on the approved RIPT study standards, practices and protocols.
Paw Protector is clinically shown to dramatically improve the overall condition of dog paws within the first three days of use. In a test panel of 30 dogs and their guardians under the supervision of a veterinarian and dermatologist, observed results noted an 88 percent improvement in three days, with 97 percent improvement achieved in the first week. Participants demonstrated 100 percent improvement within two weeks of the 23-day test period.
WagWell Paw Protector is available in a portable fragrance-free propel stick for $16, ideal for daily use and convenient, on-the-go application.
“As a product developer and dog lover, I wanted to ensure that Paw Protector captured the best aspects of modern beauty and science by applying them to a simple and essential dog care product,” shared Susan Sterling, vice president of product development at WagWell. “We’ve made a significant advancement in the dog care industry by developing a product that meets dog owners’ growing awareness of ingredients and their importance to helping keep their beloved dogs healthier and happier for longer.”
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Building on the momentum from the successful launch of Ahiflower Omega Oil and fully cooked freeze-dried treats, WagWell is rapidly becoming a trusted name in pet wellness, achieving remarkable growth in just one year on the market. WagWell’s Paw Protector will be available online here and on Amazon. For the latest updates, follow on Instagram and TikTok @wagwellpet.
About WagWell
WagWell is a modern wellness brand born from the idea that the pet industry lacks a mission-driven, trusted voice of reason as the go-to brand for all things health and wellness for your dog. The brand aims to create an efficacious range of products that serve both owner and dog and aid in easing everyday life as a dog owner by providing peace of mind through products that impact and improve. They launched a range of vet-formulated supplements made with natural, effective ingredients to help address key concerns that arise during the lifespan of a dog, featuring their key ingredient, Ahiflower Omega Oil, for a sustainable, plant-based source of omegas 3,6, and 9. Their treats are the first of their kind to be fully cooked for the highest level of safety before freeze-drying. WagWell continues to innovate across product categories that have the biggest impact on a dog’s happiness and health. To learn more about WagWell, please visit: www.wagwellpet.com or contact press@wagwellpet.com
