(PRESS RELEASE) ROCKFORD, IL — WATT Global Media will showcase exclusive insights from its newly released Guide to China Market 2026 at VIV Health & Nutrition Asia, taking place March 10-12, 2026, in Bangkok, Thailand.
As one of Asia’s premier platforms for animal health, nutrition and livestock production, VIV Health & Nutrition Asia brings together global industry leaders across the poultry and feed industry. WATT Global Media will be exhibiting at this year’s event – Booth K009. At the event key findings will be featured from the in-depth China Market Report — offering critical intelligence for companies engaged in Asian and global protein markets. Top Company’s posters, WATT Executive Guide to World Poultry Trends and the 1x per year, printed January issue of Egg Industry will also be available.
According to the new China Market Report, China’s total chicken output reached 26.37 million tons in 2024, up 10% year-over-year, with broiler slaughter totaling 14.84 billion birds. White-feathered broilers continue to dominate production, accounting for more than 60% of slaughter volume, reflecting the country’s ongoing shift toward large-scale, efficient operations.
The report also highlights significant modernization across the egg and duck sectors, including multi-million-layer egg operations, expanded processing capacity and growing value-added production. Rapid adoption of AI-driven health monitoring, automated feeding systems and environmental technologies further underscores China’s advancement in precision farming and sustainable production.
The Guide to China Market 2026 is being distributed at leading international exhibitions, including VIV Health & Nutrition Asia, reinforcing WATT Global Media’s role in connecting global agrifood businesses with timely market intelligence.
Attendees are invited to meet with WATT Global Media’s team at booth K009 to learn more about its 2026 publications, data resources and international events.
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For more information, visit www.WATTGlobalMedia.com
About WATT Global Media
WATT Global Media has accelerated business growth for agrifood and pet food companies for more than 100 years. Through a comprehensive portfolio of industry events, digital media brands and market intelligence products, WATT connects poultry, feed, grain and pet food professionals with the insights and audiences that drive success. Contact us to learn more about customized marketing solutions delivered through innovative technologies and global channels.
