Press Releases

Wellness Old Mother Hubbard Dog Treats Celebrates 100 Year Anniversary

The brand launches limited-edition P’Nutty B-Day Party treats in partnership with Milk Bar to celebrate 100-year anniversary.

Published

1 minute ago

March 19, 2026

Press Releases

(PRESS RELEASE) BURLINGTON, MA — This year, Wellness Old Mother Hubbard marks its 100th anniversary, and Wellness Pet Company, a leader in pet nutrition with 100 years of premium pet food and treats heritage, is celebrating a century of oven-baked tradition by bringing a little extra joy to treat time. The milestone moment features a limited-edition Birthday Treat, P’Nutty B-Day Party, created in collaboration with Milk Bar, made with real peanut butter and topped with dog-safe vanilla yogurt icing.

To celebrate the occasion at Global Pet Expo, Wellness Pet will host a dog-friendly moment on Wednesday, March 25, from 3 to 4 p.m. at its Expo booth (#2454), where the team will hand out goody bags to attendees and offer special giveaways, while supplies last.

“For 100 years, Wellness Old Mother Hubbard has been a trusted part of treat time, and this limited-edition birthday treat is a celebration of that legacy,” said Wellness Pet Global SVP of Innovation and Nutrition Greg Kean. “We’re teaming up with the iconic New York City bakery, Milk Bar, to bring bakery-inspired treats to dogs everywhere, combining the oven-baked goodness pet parents trust with real peanut butter and high-quality ingredients, so every pup can join the celebration.”

The new recipe will be on display at Global Pet Expo, March 25-27th in Orlando, Fla., at Booth #2454.

To learn more about the products or to find an authorized retailer, visit https://www.wellnesspetfood.com/.

About Wellness Pet Company

Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on TikTok, Instagram and X: @wellnesspetfood.

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