(PRESS RELEASE) BURLINGTON, MA — Wellness Pet Company, with nearly 100 years of premium pet food and treats heritage, is returning to SUPERZOO with its latest innovations in wet cat food. With more than 20 additions to the portfolio, including new textures and unique proteins, the company continues to encourage variety of forms and flavors to support hydration and overall wellbeing.
Continuing to expand 2.8 oz pouches with five new recipes, Wellness Appetizing Entrées are protein-rich, complete and balanced meals for adult cats that help promote hydration. Made with real chicken as the #1 ingredient, these crave-worthy new shreds and whipped recipes are perfect for picky eaters and multi-cat households. Appetizing Entrées are also formulated to support the 5 Signs of Wellbeing, which help maintain whole-body health: Sustained Energy, Healthy Digestion, Healthy Skin & Coat, Immune Health and Healthy Teeth & Bones. A combination of select flavors are available in the new Whipped Wonders Mousse Variety Pack.
The Wellness Complete Health line has also expanded, offering brand new textures, flavors and unique proteins for extra mealtime variety while supporting the 5 Signs of Wellbeing. Wellness Complete Health Purrfect Duos feature 10 mouthwatering pate and cuts recipes in convenient, mess-free split and serve portions. These hydrating, perfectly portioned cups are ideal even for the fussiest of felines, and select recipes are available in a Split & Serve Variety Pack for added choice at home. Additionally, as pet parents continually seek to feed their pets like family, the new Wellness Complete Health Grilled line offers recipes with complete daily nutrition in a new form and a crave-worthy grilled flavor. All four unique recipes feature high-quality protein as the #1 ingredient, helping pet parents curate mealtime and provide healthy hydration that cats need. These recipes are available individually or as part of the Grilled Favorites Variety Pack.
“At Wellness Pet, we recognize that every cat has unique preferences for flavor, texture, and mealtime routines,” said Wellness Pet Global SVP of Innovation and Nutrition Greg Kean. “By expanding our offerings with Appetizing Entrées, Complete Health Grilled and Complete Health Purrfect Duos, we’re continuing to support hydration and overall wellbeing while catering to a wider variety of tastes and needs. With 93 varieties now available across Wellness flavors and forms for cats, we’re giving pet parents more ways than ever to find the perfect fit for their feline friends.”
New products will be on display at SUPERZOO August 13-15th in Las Vegas, Nev., at Booth #3945. In addition to its ongoing product expansion, Wellness Pet remains committed to giving back through The Wellness Foundation, which supports organizations like Pet Partners, Pets & People and the Human Animal Bond Research Institute (HABRI). Pet Partners will join Wellness Pet Company at the booth on Wednesday, August 13, and Thursday, August 14, from 11:00 a.m.-1:00 p.m. PST with volunteer therapy animal handlers and their registered therapy animals.
To learn more about the products or find an authorized retailer, visit here.
Advertisement
About Wellness Pet Company
Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on TikTok, Instagram and X: @wellnesspetfood.
