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West Paw Unveils 2023 Holiday Collection

The 2023 Holiday Collection showcases an array of cherished West Paw Zogoflex, Plush and Bedding products in new festive colors and patterns.




(PRESS RELEASE) BOZEMAN, MT – West Paw, the leading pet brand recognized for its dedication to creating pet products that prioritize the well-being of pets, people, and the planet, revealed its highly anticipated 2023 Holiday Collection.

The 2023 Holiday Collection showcases an array of cherished West Paw Zogoflex, Plush, and Bedding products in captivating new festive colors and patterns.

A dog holding a toy in its mouth

Description automatically generatedHoliday Zogoflex Toys offer a festive spin on the durable line of engaging pet products created from Zogoflex, a proprietary material known for its toughness and resilience. Built to last and provide dogs with long-lasting enjoyment, these toys also promote exercise and mental stimulation. West Paw’s best-selling Zogoflex products are now available in festive holiday colors including Ruby and Candy Cane. Make every dog’s spirit brighter with this limited collection of Holiday Toppl, Ruby Hurley, and Ruby Zisc.

A dog lying on the floor with a stuffed animal


Description automatically generatedNew Holiday Plush Toys are a joyful spin on West Paw’s range of cuddly and interactive toys created to provide comfort, companionship, and entertainment to your furry friends. Crafted with high-quality materials and hand stitched in Bozeman, MT, the Plush Toys are soft to the touch and built to withstand rough play. Whether it’s a squeaky toy, a snuggle buddy, or a fetch companion, the new Holiday Plush Toys are offered in a variety of styles including festive bones, bison, grizzly, and reindeer merrily round out the collection in holiday colors and patterns.

Holiday Bedding is a seasonal spin on West Paw’s luxurious and cozy line of pet bedding products. This collection is thoughtfully designed to provide pets with the ultimate comfort and warmth they deserve. Whether it’s a stylish bed, a cuddly blanket, or a soothing mat, these holiday products are crafted with both functionality and aesthetics in mind. The holiday Big Sky Nap, Big Sky Blanket, and Heyday Bed are available in festive colors to provide comfort and blend into holiday home decor.

“The holiday season is a special time of joy and connection with our loved ones. This inspired us to integrate new and old favorites for our 2023 holiday collection, designed for pet parents to celebrate the festivities together with their dogs,” said West Paw CEO Spencer Williams.

2023 Holiday Collection products range from $7.95 to $169. Wholesale orders are now being accepted. Retailers should contact or visit for more information.

About West Paw

As Dog’s Best Friend, West Paw delights dogs with healthy toys and treats—while watching out for their human companions and the world we all live in, too. Family owned and operated from Bozeman, Montana, the Certified B Corp™ has recycled almost 150,000 pounds of award-winning dog toys, spun over 16 million water bottles into dog beds and toy stuffing, and innovated a toy line that reclaims ocean-bound plastic. Founded in 1996, West Paw has been designated one of Forbes America’s Best Small Companies (2016), Montana Manufacturer of the Year (2017), and Bozeman’s Choice Employer (2020). Their products can be found in over 6,000 retailers in 40 different countries. Find out more at or follow us at @westpawus.




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