(PRESS RELEASE) BOZEMAN, MT — West Paw, the Certified B Corporation known for designing products for the love of pets, people and the planet, is expanding into dental cleaning toys with its new Flossr. Combining tooth-cleaning texture with treat-holding engagement, Flossr is a dental cleaning toy dogs won’t easily get bored of.
“Flossr is an exciting first for us as we expand into dental cleaning toys, leveraging the gentle yet effective scrubbing power of our Zogoflex material,” said Spencer Williams, CEO of West Paw. “By combining a dental cleaning toy with a treat toy, we’re making it easier for pet parents to support their dog’s oral health through play. The more a dog stays engaged with treats, the more they chew – and the more they chew, the greater the dental benefit.”
Flossr’s raised dental nubs and flexible rings help scrub plaque and gently massage dogs’ gums, while its design directs licking and chewing to where the nubs and rings do their best work. It’s designed to be used with West Paw’s Dental Sticks, Creamy Treats and Montana Beef Sticks to extend chewing time for better engagement.
Made in the USA with recyclable Zogoflex plastic, Flossr is BPA-, latex-, silicone- and phthalate-free, as well as dishwasher-safe. It’s also durable, with every purchase backed by West Paw’s Love It Guarantee.
Available in Aqua, Tangerine and Granny Smith colors, it retails for $16.95.
West Paw will attend the Global Pet Expo on March 25-27, 2026, at the Orange County Convention Center in Orlando, Florida. Find West Paw at booth 649 in the Sustainability Pavilion.
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About West Paw
As Dog’s Best Friend, West Paw delights dogs while watching out for their human companions and the world we all live in, too. Family-owned and operated from Bozeman, Montana, the Certified B Corporation makes safe, sustainable dog toys that are guaranteed to last, as well as healthy, protein-packed dog treats. Founded in 1996, West Paw has been named one of America’s Best Small Companies by Forbes (2016) and Montana Manufacturer of the Year (2017). Its products can be found in thousands of retailers in more than 40 countries around the world.
