(PRESS RELEASE) MIAMI, FL — Wynwood Dog Food Co., the leading fresh dog food brand specializing in balanced and prescription diets that deliver measurable health improvements, today launched their Wynwood Wellness program, reimbursing customers for their dogs’ annual veterinary visits, making preventative health care a central part of its mission.
Last month, Wynwood introduced its enhanced “Love Your Dog Club” (LYDC), a points-based loyalty program that gives customers free products and discounts on food. Wynwood Wellness is part of achieving the VIP tier of LYDC, providing $100 in store credit per year when dog owners log their annual exam.
“A big part of our mission is improving every dog’s health and longevity. Nutrition is, of course, crucial,” said Michael O’Rourke, CEO and Co-Founder of Wynwood Dog Food Co. “But preventive measures, starting with regular vet exams, are equally critical, so we wanted to give our customers a real reason to prioritize that care.”
By encouraging regular wellness visits, the program not only benefits dog owners, it also strengthens relationships between owners and their veterinary clinics. When owners are incentivized to visit their vets routinely, clinics can provide consistent, high-quality care and build long-term trust.
Why Annual Exams Matter
- According to leading veterinary authorities, annual wellness exams are a critical component of preventive health. The AAHA-AVMA Canine Preventive Healthcare Guidelines recommend that all dogs have at least one vet exam per year.
- Diagnostic testing during these wellness visits is often revealing. In one extensive analysis, at least one in four adult and senior dogs had clinically significant abnormalities that required follow-up.
- Routine exams also help detect common conditions like dental disease, kidney issues, heartworms, and more before symptoms appear.
“It all comes down to this: we care deeply about your dog’s health, so this is another way we can prove it,” O’Rourke added. “By rewarding preventive care, we’re not just encouraging visits; we’re helping owners take proactive steps backed by data. Early detection through regular exams can literally add years to a dog’s life, and we want to support that.”
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Dog owners can enroll in the Love Your Dog Club and learn more about the Wynwood Wellness program at https://wynwooddogfood.com/pages/love-your-dog-club-landing. LYDC membership is free and open to all.
About Wynwood Dog Food Co.
Wynwood Dog Food Co. is a Miami-based fresh dog food brand specializing in balanced and prescription diets that deliver measurable health improvements. Founded in 2015, the company offers the nation’s largest selection of fresh, therapeutic recipes made with 100% human-grade ingredients. Every recipe is formulated in-house by a team of PhD nutritionists and board-certified veterinarians to meet AAFCO and NIH standards for complete and balanced canine nutrition. Wynwood Dog Food operates four retail locations across South Florida, maintains a 3,000-square-foot production facility, and ships nationwide. Learn more at wynwooddogfood.com
