(PRESS RELEASE) Zealandia Pet Food, a premium pet nutrition brand and member of the Pet Sustainability Coalition (PSC), has officially launched in the United States, introducing a range of proteins sourced from licensed New Zealand wildlife and agricultural management programs that support both pet health and environmental restoration.
The Zealandia U.S. product line features proteins sourced entirely from New Zealand, including wild brushtail possum, wallaby, and goat. These species are widely recognized in New Zealand for their impact on native flora, fauna, and marine ecosystems. By incorporating these proteins into high-quality pet food, Zealandia helps support population management efforts while reducing reliance on conventional livestock farming.
“Our approach is simple: nourish pets while contributing to a healthier ecosystem,” said Andrew Burch, Director at Zealandia Pet Food. “By sourcing proteins that are already part of environmental management programs in New Zealand, we’re able to create premium nutrition with a purpose.”
All Zealandia products are made in New Zealand under strict quality and food safety standards. The recipes are formulated to deliver complete and balanced nutrition for cats and dogs, using clean animal proteins and minimal processing. Also available are the proteins Beef, Chicken, Duck, Hoki Fish, King Salmon, Lamb, and Venison.
The U.S. launch marks a significant milestone for Zealandia as the brand expands its mission-driven model into international markets. Through partnerships with sustainability-focused organizations and retailers, Zealandia aims to support greater transparency and accountability in the pet food supply chain.
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Zealandia’s products are now available to U.S. retailers seeking premium, sustainably sourced pet nutrition options through the distributor John A. Van Den Bosch in the Midwest, and to consumers on Chewy.com.
About Zealandia Pet Food
Founded in New Zealand, Zealandia Pet Food creates premium cat and dog food using responsibly sourced proteins that support environmental restoration. By utilizing species that impact New Zealand’s native ecosystems, Zealandia transforms ecological challenges into sustainable nutrition solutions. All products are manufactured in New Zealand under rigorous quality standards and formulated to support optimal pet health. Zealandia is committed to transparency, sustainability, and creating positive outcomes for pets, people, and the planet. Learn more at www.zealandiapets.com
About the Pet Sustainability Coalition (PSC)
The Pet Sustainability Coalition is a nonprofit that advances business in the pet industry through collaboration, education, and innovation. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally, PSC leads retailers, distributors, manufacturers, brands, and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Connect with them on LinkedIn and YouTube. Learn more at www.petsustainability.org. As a convener of diverse perspectives in the pet industry, PSC shares member news and achievements to foster dialogue and progress. Content does not necessarily reflect PSC’s official positions.
