10 Charitable Brands at SUPERZOO Retailers Love to Sell

RETAILERS CONSIDER MANY factors when choosing which brands to carry, including whether the company gives back as part of its mission. SUPERZOO makes finding those that do easy with the “Charitable Initiative” search filter on its website and app. To highlight specific companies within that list of results, we asked the PETS+ Brain Squad to share which of these brands they love to sell and why.

• RAWZ has one of the most impactful charitable models in the industry: 100% of RAWZ profits (after taxes and reserves) go to organizations that support service dogs, spinal cord injury recovery, and TBI rehabilitation. Their commitment to giving back is woven into everything they do, and it resonates deeply with our customers. RAWZ is a brand we’re proud to carry because it combines transparency, quality nutrition and genuine philanthropy — a true win for pets, pet parents and the community. — Victor Santucci, Garden State Pet Center, Audubon, NJ
• GREENLINE PET SUPPLY poop bags are better for the planet, and they participate in 1% For the Planet, which donates 1% of gross sales to environmental grassroots non-profits. — Amy Schiek, Lucky Dogs, Skaneateles, NY
• For every bag purchased, GIVE PET donates treats for 10 shelter dogs. That’s a commitment they’ve never wavered from. We love to talk with our customers about companies with values that align with ours and resonate with their compassion for helping pets in rescues and shelters. — Jeff Jensen, Four Muddy Paws, St. Louis, MO
• BUNDLE X JOY is a new brand we started carrying that not only has amazing superfood jerkies, but also gives back 3% to help fund women in entrepreneurship and local communities! — Corey Heenan, Boutique and Pet Spa, Altamont, NY
• We’re proud to sell FINLEY’S, a brand that supports individuals with disabilities. Recently we learned they’re partnering with social media influencers with disabilities to further representation. How cool is that?! — Katherine Ostiguy, Crossbones, Providence, RI
• NUTRISOURCE gives back to animals, children, breast cancer studies — they’re just a wonderful made in USA, family-owned company. — Savanna Skinner, The Savvy Dog, Longview, WA
• EARTHBORN HOLISTIC is a great company for their TerraCycling of bags and their Earthborn Holistic’s UPCs for Trees Program that donates trees. — Sarah Terrill, A&A Pet Supply, Frisco, CO
• PROJECT HIVE gives back to the bees with each purchase, and we absolutely love it! — Samantha Youngblood, Youngblood’s Natural Animal Care Center and Massage, Wilkinson, IN
• HEALTH EXTENSION has given us a great deal of support for our pet food pantry. — Ruth Sturgis, Dog Daze, North Syracuse, NY
• The biggest donor to our store rescues is the WORLD’S BEST CAT LITTER brand. — Jennifer Stanislawski, Eden Garden & Pets, West Allis, WI