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10 Pet Food Toppers and Broths That Improve Mealtimes and Sales

From single-ingredient proteins to goat milk in a variety of forms, these toppers and broths will keep customers and their pets coming back to the bowl and your store.

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NOT ONLY DO toppers and broths improve mealtimes for pets and their people, they also provide you with add-on opportunities for food sales. Get the most from this continually growing product category with these new products and existing favorites.

Bone Broth Mighty Toppers
The Bear & the Rat

Thaw-and-serve topper for dogs provides hydration and human-grade nutrition. Packed in biodegradable tray with six individually vacuum-sealed servings that can be removed while keeping the rest frozen and sealed. Freezer clings and regular Astro deals. Also in Goat Milk. 9.6-ounce box (six toppers, 1.6 fluid ounces each).

cooltreatsfordogs.com, (888) 316-8885

$11.99

Multivitamin Goat Milk
Fera Pets

Whole cream goat milk, irresistible to dogs and cats. With essential vitamins, minerals, and Lactospore probiotic that prevents pathogen growth in digestive tract. Sprinkles on food or rehydrates. Also in Hip & Joint, Skin & Coat, Immune and Calm. NASC Quality Seal. Training, shelf talkers, window clings. 6.34 ounces.

ferapetorganics.com, sales@ferapetorganics.com

$29.95

Lamb Green Tripe Booster
Feline Natural

Cat superfood topper with freeze-dried tripe from highest-quality New Zealand grass-fed, free-range lamb. Contains live, naturally occurring prebiotics that aid digestion, promote healthy skin and coat, boost immune function. No wheat, gluten, GMO ingredients, corn, soy, cereals, dairy, rice or potato. 2 ounces.

felinenatural.com, meow@felinenatural.com

$15.49

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Goatnog
Solutions Pet Products

For dogs and cats, cultured raw goat milk whey, fermented duck egg, honey and cinnamon. The vitamins, minerals, amino acids, enzymes, protein and folate support immature and damaged digestive systems. Sourced from sustainable, regenerative farms. In-depth training, resources and support materials. 16, 32 and 64 fluid ounces.

solutionspetproducts.com, eric@solutionspetproducts.com

$7.99-$24.99

Bocce’s Bakery Beef & Cheese Food Topper
Antelope

Made in the U.S. for picky dogs, contains beef broth, dried cheese, carrot powder, oat flour and flax. No artificial ingredients, wheat-free. 17 calories per teaspoon. Also in Chicken & Pumpkin and Cheese & Sweet Potato. 8 ounces.

boccesbakery.com, boccesbakery@autumncommunications.com

$12

Meal Appeal Skin & Coat Support
Stashios

Limited-ingredient dry topper for dogs and cats. Made from fish oil and kelp, real pumpkin, and beef bone broth to enhance flavor. Crafted in Minnesota by a woman-owned and -run business. Also in Gut Support. 4 ounces.

stashiospet.com, service@stashiospet.com

$10.99

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Protein Mix-in Mini Nibs
Vital Essentials

American-crafted from humanely harvested, butcher-cut proteins. Helps dogs build strong muscles, naturally supports digestive and oral health, provides essential nutrients to support vitality. No grain, gluten. In Beef, Duck, Rabbit, Turkey, Salmon, Chicken. 6 and 18 ounces.

vitalessentialsraw.com, sales@vitalessentialsraw.com

$16.99-$44.99

Pumpkin Purée
Nature’s Logic

Containing only 100% all-natural pumpkin, this puree helps keep pets hydrated while offering digestive support. Regular in-store and online training sessions, POP materials, info cards and product guides available. 15 ounces.

natureslogic.com, orders@natureslogic.com

$2.99

Bison Bone Broth
Green Juju

Frozen bone broth for dogs and cats, from bison grass fed and finished in Colorado or Wyoming. Naturally occurring glucosamine, chondroitin, glycine and collagen support joints, digestion and detoxification. Novel, energetically neutral protein. Astro frequent buyer. 20 fluid ounces.

greenjuju.com, info@greenjuju.com

$12.99

Beef Kidney 100% Single Ingredient Topper
Momentum Carnivore Nutrition

Finely ground, freeze-dried beef kidney gets picky dogs and cats with sensitive stomachs to eat. Mixed in dry or rehydrated. Made in the U.S. Also in Chicken Breast, Pork Heart, Wild-Caught Salmon, Grass-Fed Bison Tripe and Turkey Gizzard. Shelf talkers. 3.75 ounces.

momentumcn.com, info@momentumcn.com

$18.49

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FEATURED VIDEO

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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