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11 New Products for Fall

From nail clippers to shampoo bar and more!

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Namastay Calm

Clipping pet nails stresses out everyone involved. PET PRODUCT INNOVATIONS aims to improve the process with its Zen Clipper Precise. This tool’s adjustable blade limits the amount of nail being clipped to the tip, never crushing the nail or harming the quick. Its adjustability also allows for use on any small pet, from cats and dogs to birds and reptiles. Made from high-quality stainless steel for long-lasting, sharp edges and blade, the clipper also features a cushioned, non-slip handle for comfortable, easy use.

petppi.com

$24.99

Bone Broth Plus

From CARDINAL PET CARE comes Pet Botanics Omega Plus With Bone Broth treats. Available in chicken or salmon as the first ingredient, the bone broth formula contains collagen, cartilage and bone marrow — all essential for maintaining strong and flexible joints, bones and connective tissue. Salmon oil and chia promote healthy coat and skin, and pumpkin aids in digestion. Available in 12-ounce bags.

petbotanics.com

$17.89

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Reduced-Acid Trips

ALKAZONE created Pet Water to boost immunity and support natural body functions in dogs and cats. The ultra-purified water with essential minerals also reduces the acidity of urine, helping to lessen the yellowing of lawns where dogs relieve themselves on a regular basis. Available in 16.9-ounce and 1-liter bottles.

alkazone.com

$1.89-$2.89

For Puppy Teeth

Teething causes discomfort — both in puppies and the humans they try to chew on! The Puppy Pack from BENEBONE provides relief with smaller sizes and softer textures, plus USA-sourced bacon for flavor and scent. The pack contains a Dental Chew and Wishbone. These toys are recommended for puppies less than 15 pounds.

benebone.com

$12.99

Shampoo Bar

Who doesn’t love shampoo bars? They’re easy to handle and result in less waste. ESSENCE ONE and SUPERIOR LABB have partnered to create the Adventure Dog Shampoo Bar, crafted and cut by hand in small batches. It contains organic essential oils, among them nourishing coconut, olive and avocado, plus bug-deterring cedarwood, citronella and lavender. The bar comes in a burlap bag, perfect for travel and reuse. Bonus: Superior Labb donates a percentage of profits to organizations that train service and therapy dogs or have trauma support dogs programs.

essenceone.life

$16

Howling-Good Fun

From HUXLEY & KENT comes Halloween PowerPlush toys Frankenstein, Sugar Skull Pumpkin and Kookie Korn. The colorful squeakers feature durable mesh backing and double-stitched seams.

huxleyandkent.com

$10.99-$12.99

Dogs Love …

DOGS LOVE KALE rebrands as DOGS LOVE US and launches Dogs Love Peanut Butter and Dogs Love Cheese. Available in biscuits and puffs, they join the line of limited-ingredient, sourced and made-in-the-USA treats and chews. None of the products contain gluten/wheat, additives or animal byproducts.

dogslovekale.com

$5.99-$10.99

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Reflection Time

The popular no-pull Freedom Harness from 2 HOUNDS DESIGN has gotten an upgrade: reflectivity to make dogs more visible during walks at night. It still features the patented control loop and front connection ring, both of which aim to prevent pulling, plus the velvet-lined chest strap. Available in red/silver and black/silver, the harness comes in XS, S and M with a 5/8-inch width for smaller dogs and M, L, XL and XXL with a 1-inch width for bigger dogs.

2houndsdesign.com

$33

For Thirsty Dogs

On-the-go pups and their people will appreciate the HIGHWAVE Leak-Tight AutoDogMug. It holds 22 ounces and offers a safer alternative to public water bowls. Simply squeeze to fill and release to return remaining water to the BPA-free container. A twisting lock creates a leak-tight seal.

highwave.com

$20

Doggie Shark, Doo Doo Doo Doo Doo Doo

ROYAL ANIMALS releases three new Halloween costumes for dogs: shark, dragon and camel. They combine fun and functionality, with Velcro closures for easy on, easy off. The dragon and camel customs also have removable heads.

royalanimals.com

MSRP on request

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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 8 Tanks to Up Your Aquarium Sales

No need for your customers to drive to the aquarium.

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BRANSON, MO. is about to cut the red ribbon on a life-sized under-the-sea experience, complete with glass seating, stunning visuals and wild sculptures. At the same time, virtual reality companies are developing multi-sensory immersive diving experiences that let people dive with whales and double as harm-free ways to observe large underwater mammals. Point is, aquariums are on trend. Stock up on tanks that give people an underwater experience at home.

Waterworld Cylinder Aquarium

PennPlax

KEY FEATURES: A 53-gallon acrylic tank comes with a complete and customizable top filtration unit, plus an integrated bubble wall that creates an eye-catching aeration display.

SALES TIP: It’s a stunner — set it up as a showstopper anywhere in your store.

pennplax.com, (866) 625-2385

$699

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Flex Aquarium

Fluval

KEY FEATURES: An all-in-one 32.5-gallon freshwater tank equipped with a built-in filtration system with two independent multi-stage chambers for maximum cleaning efficiency.

SALES TIP: Curves and swerves, this is a bold curved aquarium series offers total control over brilliant custom colors, multiple dynamic effects and a programmable 24-hour light timer.

fluvalaquatics.com, (800) 554-2436

$299.99

C-Vue All-in-One Aquariums

Cobalt Aquatics

KEY FEATURES: House discus, dwarf cichlids, reef tanks and even planted aquariums in this oversized all-in-one setup, swallowing up 45 gallons.

SALES TIP: This an all-in-one aquarium that works for both beginning hobbyists and hardcore fish geeks who want to create any aquarium style they desire.

cobaltaquatics.com, (803) 591-9500

$452.63

Goldfish Program

Tetra

KEY FEATURES: A top-to-bottom kit tailored to your customers’ fish with food samples, nutrition and built-in water care.

SALES TIP: All in one: Outfit first-timers with everything they need for an easy aquatic experience, from setup to ongoing care.

tetra.net, (800) 526-0650

$94.98

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LumiSet

AquaLighter

KEY FEATURES: This 6.5-inch cube is a small but fancy aquarium made from ultra-clear glass perfect for undemanding plants, shrimp and Betta fish.

SALES TIP: A real glow up: Its seams accumulate light and glow in the dark, creating a fascinating view when the light goes off.

collarglobal.com, (888) 236-9538

$64.22

ProStar Rimless Aquarium

Pro Clear Aquatic Systems

KEY FEATURES: This rimless glass aquarium sits on a modern cabinet and includes sump filtration made of glass and a matching power cord.

SALES TIP: Top it off: To counter the evaporation problem common in rimless tanks, this line sits on the sump, which tops off the water automatically.

pro-clear.com, (904) 448-6800

$934.57

Exhibit Series Integrated Aquarium

Marineland

KEY FEATURES: Frameless modern glass aquariums with glass canopy covers and stands. The multistage integration filtration system stays hidden behind the back wall of the tank.

SALES TIP: Total control: Handle all the lighting and effects through the Marineland app.

marineland.com, (800) 526-0650

$550

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Ornamental Shrimp Aquarium

Koller Products

KEY FEATURES: One-piece construction means a leak-proof 1.5-gallon aquarium. Complete with multiple-color LED lights and a built-in internal power filter to keep the clear walls sparkling.

SALES TIP: A good fake: The crystal-clear clarity will have people thinking it’s glass and not impact-resistant plastic.

kollerproducts.com, (800) 545-1344

$39.99

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Hot Sellers

Here Are August’s Hot Sellers

Pet Releaf leads this month.

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There is a toy company called FabDog, and their pizza toy is definitely the hot seller! It is a round disc that looks like a pizza, with a big squeaker inside, and comes in an actual pizza box! — Sandy House, The Store at Paws ’N Effect, Hamden, CT

  • Pets Global Zignature, Essentials, Fussie Cat. Great company, always available for education. Excellent sales rep: Andy Meese. — Greg Gorski, Cody Pet Depot, Cody, WY
  • Honest Kitchen Clusters $1.99 for a 1-pound trial size with a $5 off bounce-back coupon. — Jack Carey, Food for Pets, Manchester, NH
  • My Perfect Pet, gently cooked food. — Marilyn Texter, Pawsitive Karma, Castro Valley, CA
  • Pet Releaf continues to be a strong seller for us. I’ve scheduled in-store Pet Releaf demos on weekends to help boost product awareness. We’ve seen some trade-off between sales of grain and grain-free foods, with grain-free being down overall. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • In prep for Fall we ran a BOGO special on Nummy Tum-Tum pumpkin cans. We gave customers ideas on how to add pumpkin to their dog’s diet to support overall digestive health and deliver nutrients in a fun way to promote mental stimulation. Many customers that may not have bought this product before, did — and they are coming back looking for it now that the special has ended! — Johnna Devereaux, Fecth RI, Richmond, RI
  • Answers Raw Beef 4-pound Detailed Formula Patties. (First time a raw food moved into the top spot.) — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • Himalayan PET SUPPLY’s JugHead’s were new to my store last month. When I brought them in I ran a promotion of Buy a JugHead, Get the Himalayan Cheese for Free. The promotion went great, getting a lot of the new toys in customer’s hands and have had a great return on customers returning for more cheese refills. — Taylor Gonzalez, Three Tails Parlor and Pantry, Columbia, IL
  • As always CBD. We sell Pet Releaf tinctures, capsules and treats. (Range: $21.99-$83.99.) I also sell a local CBD company called reLeaves from TSIGFY. (Range: $29.99-$259.99). Their product is for people and pets. I have customers from their 20s to their 80s coming to inquire and purchase these products. They love them because it changes their pets’ quality of life. From anxiety, pain management, arthritis/hip and joint issues, to even help with cancer symptoms (and so much more). The Pet Releaf has a loyalty plan just like most of the foods we sell (buy 10 get one free). ReLeaves is now working with Astro Loyalty too and soon will have a loyalty plan that we will be able to offer. It’s outstanding to be able to offer these plans to our customers. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • RedBarn bully slices sold in bulk were very popular with our visitors. Priced at 99 cents each, customers would buy several of each flavor as a quick and easy treat for their pups. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Heavenly Hounds – Customers really respond to a simple way to help their dogs with anxiety. We double expose it on the counter and with our other calming supplements. — Matt Brazelton, Four Muddy Paws, St. Louis, MO
  • Smallbatch freeze-dried treats flew off the shelves this month! — Katherine Ostiguy, Crossbones, Providence, RI
  • Primal Goat Milk pint and Fromm pet food. Fromm and Primal partnered for every bag of Fromm 12 pounds or more sold, the customer would get a free Primal Goat Milk. It was part of the Build a Better Bowl program. It worked; we are now selling more and more goat milk. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Our bundles are now a top seller in our boutique. After taking a training class in The Pet Boss Club a couple of months ago that was led by Doug Martin from Treat Planet, I applied the theory of bundling a few items at a set price to sell more of that item. We started with Bully Sticks and No Hide Sticks in groups of five, and our sales of these two items are up 18 percent since implementing. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Products

From CBG to PSL, 10 of the Newest Products

They can even make perfect gifts for the holiday!

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Because PSL

We are well into pumpkin spice-latte season, and BEAST & BUCKLE wants to help pups join in on the fun. Its PSL-themed reversible harness is made from high-quality neoprene and breathable mesh, and it features secure buckles and a sturdy D-ring that supports all standard leashes, including the company’s matching PSL one.

beastandbuckle.com

$15.99-$29.99

For Multi-Cat Homes

NATURALLY FRESH CAT LITTER introduces its new Multi-Cat Natural Litter. Made from walnut shells, this clumping formula absorbs three times more than clay litter, and eliminates both urine and fecal odors, making it a more effective option for busy boxes. Biodegradable, the non-GMO, non-toxic litter remains free of silica dust and fragrance, and comes in 14- and 26-pound bags.

naturallyfreshlitter.com

Price by Request

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For Customers with DCM Fears

With the nutritional boost of added taurine, SuperGravy from CLEAR CONSCIENCE PET also gives peace of mind to pet parents who have concerns about dilated cardiomyopathy. The tasty topper mix also features TRI-GESTIVE Microbiome Support — probiotics, prebiotics and digestive enzymes — and comes in Paw Jus with beef liver, Barkinara with pork liver, and Arfredo with Greek yogurt, in 30-serving pouches.

clearconsciencepet.com

$15.95

CBG, AKA Cannabigerol

HOLISTIC HOUND introduces cannabigerol to the pet market with its new Organic Full-Spectrum CBG Oil. One of the five major phytocannabinoids in the cannabis or hemp plant, CBG has powerful anti-inflammatory and analgesic properties, with strong affinities for the bladder, bowel and brain, early research suggests. It is also known to help with anxiety and depression, but with a mildly energizing effect as compared to the usually calming effect of CBD. It is believed to naturally increase dopamine levels, as well, which help regulate attention, learning and emotional responses. Research also points to CBG having greater antibacterial and antifungal properties than other cannabinoids. Available in a 300-mg bottle, and appropriate for dogs and cats.

holistichound.com

$67.99

Tater Tot-Endorsed CBD

Fans of Animal Planet’s Pit Bulls and Parolees will recognize Tater Tot on the packaging of TREATIBLES’ newest soft treat. Tater’s Sweet Potato Tots feature the Villalobos Rescue Center dog as brand ambassador, with the goal of bringing peace and calm to dogs everywhere through organic broad-spectrum hemp oil, valerian root, passion flower extract and chamomile flower. Treatibles donates $1 from every canister sold to the center’s veterinary expenses fund. Each canister contains 60 chews.

treatibles.com

$38

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Stocking Stuffers

The holiday treats from BOCCE’S BAKERY make excellent gifts for both nice and naughty pups. The 2019 flavors are Nana’s Sticky Pudding, Ginger Snaps, Red Velvet and Lumps of Coal. Available in 6-ounce bags.

boccesbakery.com

$6.50

For Itchy Pups

Oatmeal & Aloe Grooming Wipes from EARTHBATH use the soothing and moisturizing properties of colloidal oatmeal and aloe vera to clean away dirt and dander while combating skin irritations, promoting healing and re-moisturizing sensitive, dry skin. The botanical fragrances of vanilla and almond also help keep pups smelling great between baths. Can be used daily and come in a 100-wipe resealable tub.

earthbath.com

$15.99

Hand-Knit Warmth

For dogs who prefer their clothing to be handknit, UP COUNTRY delivers with the Floral Basketweave Sweater. The turtleneck comes in six sizes and three colors: black, pink and green.

upcountryinc.com

$36

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Keep Calm and Meow On

The Calm Carrier from VAN NESS took home two awards from SuperZoo 2019’s New Product Showcase, in the categories of Lifestyle and Humanized Pet Products. The carrier features a drawer that cats can climb into, which then slides in, eliminating forced loading. Engineered and built to IATA Airline standards and made from odor- and stain-resistant plastic, it has flow-through ventilation on all four sides, making it perfect for travel.

vannesspets.com

$49.99

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