IF YOU DIDN’T offer delivery before COVID-19 changed our world, odds are good that you do now. And the vehicles you use have the ability to go above and beyond simply bringing products to your customers. These pet stores wrapped their delivery vehicles to also use them as moving billboards.
The Pet Beastro
MADISON HEIGHTS, MI
Pet parents love seeing this colorfully wrapped Nissan NV Cargo 2500 High Top on the road. “We have had fun with our customers taking pictures of the van out and about, either in their neighborhood or sitting in traffic,” Jill Tack says.
COST: $4,300 | TIP:“Get the design right the first time, as it isn’t an easy fix if it doesn’t turn out the way you had envisioned. And, of course, the best design statement of all time: ‘Less is more.’”
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Jungle Bob’s Reptile World
SELDEN, NY
This jungle-wrapped Dodge Ram 1500 Promaster does deliveries, store-to-store transfers, and goes with Robert H. Smith and his team to special events. “Wherever that van goes, people know Jungle Bob is there,” Smith, AKA Jungle Bob, says.
COST: $2,000 | TIP:Be sure to write off the expense come tax time. “I put the entire vehicle lease and the wrap under ‘advertising’ on our financials.”
Petnmind Coconut
CREEK, FL
This wrapped Dodge Ram Promaster City advertises a variety of products and services even when not making deliveries for the store. “I pay employees to drive through certain targeted neighborhoods and park in high-traffic areas. It’s like a moving billboard,” Adrian Archie says.
COST: $1,400 | TIP:“Used is fine if you are wrapping because it covers any flaws.”
Adventure Pets
MANDEVILLE, LA
A larger-than-life turtle peeks out the back of this Ford Transit Connect, sure to make fellow drivers curious about the vehicle and store. Rachael Creech also uses it “to haul our five dogs, two of which are Greyhounds.”
COST: $2,500 | TIP:“If you’re thinking about it, do it! We now have a truck and a van wrapped, and are sorry we waited so long. They get a lot of attention.”
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Nature’s Pet Market
SHERWOOD, OR
Jennifer Flanagan turned a Nissan Juke into Delivery Dog, complete with spots and a bright red tongue “hanging” out the side. The delivery operation exists as a separate business that her store hires. A magnetic sign provides branding and can swap out for one from another business, such as a store she has in the works not under the Nature’s Pet Market umbrella.
COST: $1,000 | TIP:Consider partnering up if you have room on your delivery schedule. “I might let other businesses hire my service, as long as they don’t conflict. Daycare drop-off and pickup? Grooming drop-off and pickup? Ideas are endless!”
Moore Equine Feed & Pet Supply
SOUTHERN PINES, NC
In addition to doing deliveries, this Ram Promaster City Tradesman Cargo Van in the store’s signature bright green regularly appears in newspaper and social media ads. Not to worry, store pup Jackson only poses behind the wheel.
COST: $3,200 | TIP:“While we haven’t had any issues (knock on wood), from a safety perspective, if I were to purchase again, I would buy a vehicle with windows, at least in the back, and utilize window perforation in the wrap,” Kimberly Aspenleiter says.
Unleashed
NEW LONDON, NH
Penny Murano covered a Chevy Equinox with store colors orange and green, plus its cartoon logo, to grab attention during deliveries. She found the process quite easy. “I took pictures of my car, printed them out and then designed what I wanted on it with colored pencils and copies of my logo. I sent those to the designer at Lifesized Wraps, and he made my ideas even better. It took about four weeks from start to wrap.”
COST: $3,470 | TIP:Complete the look with a custom license plate. Murano chose “GO-FTCH.”