(PRESS RELEASE) CHRISTCHURCH, NZ — Natural Pet Food Group announced a strategic shift in its USA distribution to drive growth and enhance consumer awareness of its K9 and Feline Natural brands. As part of the initiative, Pet Food Experts (PFX) will now assume distribution in the West region, further expanding a trusted and long-standing partnership.
This all comes at a time when the company is dedicated to innovation and meeting the evolving needs of pet parents. Natural Pet Food Group recently launched larger bags of its K9 Natural Lamb Green Tripe Booster and Freeze-Dried Dog Food, as well as Feline Natural’s Freeze-Dried Cat Food, providing more value and convenience.
“We have a long-standing partnership with the PFX team, and we are thrilled to expand our reach with them into the Western market. With the relaunch of our brand this spring, we are dedicated to expanding our presence in the North American market while aggressively marketing our products and highlighting the benefits for stronger consumer awareness. Alongside our PFX partners, we will deliver value and growth across the independent pet channel,” says Sue McCarthy, Natural Pet Food Group’s Director of Sales North America.
“At Pet Food Experts, we take pride in partnering with brands that share our commitment to providing high-quality nutrition for pets. Expanding our partnership with Natural Pet Food Group allows us to bring their premium K9 and Feline Natural products to even more independent pet retailers in the Western U.S.,” says Nate Benner, Director of Category Management. “This collaboration is a natural fit as we continue to support our retail partners with innovative, in-demand products that meet the evolving needs of pet parents.”
Natural Pet Food Group’s brands K9 and Feline Natural are available at PFX’s warehouses now. Renowned for an unparalleled brand portfolio featuring more than 120 high-quality brands, PFX services an extensive network of more than 6,200 independently owned pet specialist retail stores across the United States.
About Natural Pet Food Group
Since 2006, Natural Pet Food Group has been redefining the premium pet food market. Inspired by our beautiful New Zealand environment and guided by world-leading science, K9 and Feline Natural provide the best blends of nature in nutrition for cats and dogs.
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About Pet Food Experts
Pet Food Experts is the #1 pet specialty distributor in the U.S., serving over 10,000 pet retailers nationwide. More than a distributor, we are a trusted partner, delivering innovation and fostering strong relationships. Our industry-leading logistics network, including the largest cold-chain service, ensures fresh and frozen deliveries to pet retailers, farm & feed stores, and veterinary channels. We are dedicated to nurturing a healthy, vibrant pet ecosystem that supports the well-being of pets and the communities they call home.
