(PRESS RELEASE) MINNESOTA — ADORE Pet, a trusted leader in natural pet oral care and wellness solutions, announced a new strategic distribution partnership with Independent Pet Supply Distributors (IPS). Beginning January 2026, ADORE Pet’s product line will be available through IPS, expanding access for independent pet retailers across the Western United States, including Washington, Oregon, Idaho, and Montana.
“IPS has a strong reputation for supporting independent retailers and bringing meaningful brands to market,” said Andrew Groth, President of ADORE Pet. “This partnership allows us to better support Pacific Northwest retailers with proven, education-driven products that give pet parents real confidence.”
“We’re thrilled to add Adore Pet to our growing portfolio and to expand access to their natural oral care and wellness solutions for independent pet retailers throughout the Pacific Northwest,” said Neda Khorami, CEO of Independent Pet Supply.
ADORE Pet traces its roots back more than two decades as the original team behind PetzLife, a pioneer in no-brush, all-natural pet oral care. Founded in 2003, the brand earned global recognition for delivering safe, effective alternatives to traditional dental procedures. In 2023, the company relaunched as ADORE Pet, building on a trusted foundation while refining formulations, quality standards, and education for today’s pet wellness market.
At the heart of the brand is ADORE Pet’s Guaranteed Oral Care line, available in spray and gel formats. The no-brush formula helps dissolve plaque and tartar, freshen breath, and support healthier gums — with noticeable results and a 100% satisfaction guarantee.
In addition to oral care, ADORE Pet offers holistic wellness solutions including its Natural Ingestible Flea & Tick Repellent, a botanical, non-chemical alternative designed to help make pets less appealing to fleas and ticks while supporting overall skin and coat health.
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With this partnership, ADORE Pet strengthens its presence in the Western region while continuing to support independent pet stores with high-margin, fast-turning products backed by more than 20 years of trust and real-world results.
About ADORE Pet
Founded by the original team behind PetzLife, ADORE Pet is a family-owned, Minnesota-based pet wellness company specializing in natural oral care and holistic health solutions for dogs and cats. Best known for its Guaranteed, no-brush Oral Care, the brand also offers natural ingestible flea & tick support, waterless shampoo, and wound care products. All ADORE Pet products are made in the USA using human-grade, natural ingredients.
About Independent Pet Supply
Founded in 1995 by Keya and Neda Khorami, Independent Pet Supply (IPS) was built to set a higher standard for independent pet retail distribution through dependable service, operational excellence, and consistency at scale. Now celebrating 31 years of independent ownership, IPS is a strong regional distributor serving retailers across Washington, Oregon, California, Montana, Idaho, Alaska, and Hawaii. With a carefully curated portfolio of premium pet products and a reputation for reliability, IPS helps stores grow, supports community retail, and promotes lifelong pet wellness.
