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Alphia Appoints Fred Jasser as Chief Financial Officer

He brings with him a deep understanding of food manufacturing, consumer industry dynamics and the capital markets.




(PRESS RELEASE) DENVER — Alphia, one of the largest pet food co-manufacturers in North America, announced that Fred Jasser has joined the firm as chief financial officer, effective immediately.

“Fred brings to Alphia extensive corporate finance, operational, commercial and strategic experience – we’re thrilled to welcome him to our team as we build out our capabilities and embark on our next phase of growth and expansion,” said David McLain, CEO and president, Alphia. “His track record of executing complex transactions and integrations will be invaluable as we drive both organic and inorganic growth.”

With more than 20 years of experience in financial, operational and strategic leadership positions within the food, consumer and retail sectors, Fred Jasser brings to Alphia a deep understanding of food manufacturing, consumer industry dynamics and the capital markets. Prior to joining Alphia, he served as Chief Strategy Officer and Chief Financial Officer at Hearthside Food Solutions, a leading contract manufacturer of baked snacks and fresh and prepared foods for major brands. While at Hearthside, he led a number of acquisitions, divestitures and cross-functional initiatives across supply chain, manufacturing, finance and sales that enabled Hearthside to better serve its customers and address consumer trends.

“I’m excited to be joining Alphia, a best-in-class manufacturer in the exciting pet food category with positive industry tailwinds,” said Fred Jasser. “I look forward to working with Dave and his team, who have built a culture of operational excellence while always keeping customers and pet parents at the heart of everything they do.”

Prior to joining Hearthside, Fred Jasser was a vice president at merchant bank BDT Capital Partners, where his role included serving as interim CFO for portfolio companies and clients. Previously, he was treasurer for Sears Holdings Corporation and prior to that was a vice president in the investment banking division of Goldman Sachs in the consumer & retail group. He also held positions at Wasserstein Perella and PwC.

About Alphia

Alphia is a leading custom manufacturer of super-premium pet food in the U.S., manufacturing more than one billion pounds of dry pet food and treats annually. Customers choose Alphia as their trusted partner for offering unparalleled marketplace intelligence, providing research and development expertise, and delivering the safest, highest quality products on shelf. Alphia’s decades of leadership remain focused on safety, quality and consistently delivering growth for its customers, its employees, and their communities. Alphia has six (6) manufacturing facilities nationwide and is also the parent company of LANI, a world-class ingredient milling solutions provider, and Veracity, a logistics company providing warehousing, transportation, and distribution services. Combined, Alphia offers its partners complete farm-to-bowl custom solutions. For more information, visit




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