Connect with us

Headlines

Amazon, Starbucks Partner on “Phygital” Concept

Starbucks Pickup with Amazon Go delivers convenience and connection.

mm

Published

on

In a move that surely cements the future of the “phygital” experience, Starbucks (Seattle) joined forces with Amazon (Seattle) to open a hybrid store that marries the best of the physical and digital worlds. The new store, located on New York’s 59th St. between Park and Lexington Ave, opened today.

“The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way,” said Katie Young, Senior VP of Global Growth and Development, Starbucks in a statement. “Our goal … is to give our customers the ability to choose which experience is right for them as they go through their day.”

The concept allows consumers to order ahead in the Starbucks app to begin their journey, which continues in store, where they can pick up and seamlessly pay for their order using Amazon Just Walk Out technology or stay awhile and enjoy more amenities. Among those are a modernized lounge featuring individual workstations with power outlets and USB ports. The full Starbucks menu is complemented by a curated selection of foods and beverages from the Amazon Go market.

At least three of these stores are planned, with a second location slated for The New York Times building at 40th St. and 8th Ave. next year.

PHOTO GALLERY (7 IMAGES)
📷: Courtesy of Starbucks

Advertisement

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

Advertisement

FEATURED VIDEO

Sponsored by Cogent Solutions Group

Reduce Your Pet’s Hip & Joint Discomfort with the Most Researched Hyaluronan on the Market

Nearly 60% of dogs and 90% of cats suffer from joint discomfort. Trixsyn joint supplement contains a patented and proven hyaluronic acid molecule for maximum efficacy to promote joint, bone, soft tissue, and cartilage health, keeping your pet feeling comfortable, for longer. Trixsyn is veterinarian recommended, safe and all-natural, and contains research-proven ingredients. Get your paws on the most-researched hyaluronic acid on the market. Learn more at Trixsyn.com.

Promoted Headlines

Most Popular