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And We’re Off! Check Out Our Day 1 Coverage of SuperZoo 2023

New foods and toys and supplements and even extra-hairy ears! What an amazing day we had meeting with brands at the show.

Published

9 months ago

August 16, 2023

Pamela Mitchell

SuperZoo 2023 got off to a fast and furious start Tuesday, with the PETS+ team spending the day zipping around the show floor, checking out new — and new to you — products. Here are just a few of our finds. Follow our Facebook page and/or join our Facebook group for retailers and service providers for live coverage.

PETS+ #3760

West Paw #3739

Huxley & Kent #6557

Momentum Carnivore Nutrition #3661

Earth Rated #2058

Bionic/Hagen #4225

National Animal Supplement Council #3660

Boss Dog Brand & Boss Cat Brand #1352

Annamaet Petfoods #3851

Midwestern Pet Foods Inc. #4639

Natural Farm Chews #1470

Vital Essentials #1568

Petcurean #1358

ZIWI Pets #3425

Dr. Marty Pets #1548

Operation Good Boy #8113

Wild Earth #3761

Badlands Ranch #1548

Propel Communications

FurMe #2331

Guru #7769

Therapetixx #6778

Durkha Pet #4177

See our Day 2 and Day 3 coverage for more product finds!

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.