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Animal Farm Foundation Announces New Mission, Focus for Grants

It is offering three major types of assistance.




(PRESS RELEASE) Animal Farm Foundation announced an expanded mission statement and evolution of its grant-giving focus.

The organization’s new mission statement is: Bringing dogs and people together to end discrimination. Dogs do not know what discrimination is, but their owners do and bias against dogs is often a stand-in for racism, classism and ableism. While some in animal welfare label some dogs as “dogs nobody wants” and classify adopters with labels like “gold tier” and “lower level,” AFF understands that real solutions involve treating all dogs and people as individuals.

Those solutions include providing grants to programs that keep dogs out of shelters and move communities forward. The organization is offering three major types of assistance: the Pet Owner Accessible Housing Grant, the Community Impact Grant and the Dog Detection Grant. Additionally, AFF continues its support for dogs currently in shelters through its Playgroup Grant to Dogs Playing for Life.

“What makes us unique and effective is our willingness and ability to evolve as the needs in our dog loving society change. Our grants reflect not only how far we have come, but what it will take to finally put to rest discrimination based on a dog’s appearance,” said Stacey Coleman, Executive Director of Animal Farm Foundation. “All dogs are companion animals and now we are setting out to change the discrimination in housing and insurance that prevent the human half of the companion animal equation from keeping their beloved pet.”

AFF’s Pet Owner Accessible Housing Grant funds community programs designed to keep people and pets in their homes. The lack of pet owner accessible housing and insurance not only separates families, it also puts a burden on communities, especially in an age where there is so much income inequality. Barriers to housing, especially breed-specific bans are often cited by shelter workers as one of the top three reasons pets enter the system. Frequently, pet owner inaccessible housing is not about dogs at all—it’s about classism and/or racism. This grant will aid those who are fighting to end this discrimination.

The Community Impact Grant is available for innovators, community-changers, and those who stand up against discrimination locally or nationally. These initiatives can include, but are not limited to:


• Advocating alongside people with disabilities who face discrimination due to prejudice against their service dog

• Ending breed-specific policies at pet-related facilities

• Pairing foster dogs with people recovering from addiction

• Creating pet owner accessible shelters for the houseless or people fleeing domestic abuse

• Programs offering low-cost or free veterinary services

Animal Farm Foundation’s Dog Detection Grant creates safer, more connected communities. The grant allows Sector K9 to provide police K9s to departments across the country at no cost. AFF and their grantee, Sector K9, select shelter dogs for the program from across the country. Sector K9 trains the dogs to detect guns and drugs. Some dogs work in their general communities, while others are placed in schools. All of the K9s and their human partners work to foster a better relationship between their departments and the people they serve.


The Playgroup Grant helps Dogs Playing for Life bring their life-saving playgroups to shelters across the country. Playgroups increase the quality of life for shelter dogs and lead to more adoptions.

Stacey Coleman concludes, “As our new mission statement reflects, we have bold, far-reaching goals to eliminate discrimination. With these four grants, we look forward to supporting the many dedicated, courageous people and organizations who share this vision of equality.”



PETS+ Wellness Summit

Fuel Your Wellness Business at the PETS+ Wellness Summit

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

Learn more about the Summit and submit your FREE registration at

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PETS+ Wellness Summit Press Releases

PETS+ Wellness Summit Adjusts Dates, Location

Attendees requested a two-day conference, plus a more pet-friendly venue.




The upcoming PETS+ Wellness Summit has adjusted its dates and location after considering feedback from registrants and exhibitors.

The Summit will now take place Oct. 1-2 at the Loews Chicago O’Hare Hotel in Rosemont, IL, less than five minutes away from Chicago’s O’Hare International Airport.

The original schedule had the event starting one day earlier at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, IL.

The streamlined schedule better allows attendees to mix education with wholesale shopping for products, while reducing the amount of time they need to spend away from their businesses.

Meanwhile, the new venue allows easier access for visitors flying in for the Summit (including free shuttle buses from the airport), and is noted to be friendlier to those traveling with pets.

In a message explaining the changes, PETS+ Editor-in-Chief Ralf Kircher wrote, “We’re thrilled that [PETS+ readers] are as excited about the Summit as we are, and we’re glad that, among other constructive comments, it was suggested our original schedule might be too long to be away from your business. As a result of the feedback, we have tweaked the event in ways we believe will make it even more useful to you.”

What has not changed is the value of the education sessions, covering CBD, raw food, raw alternatives, supplements, healthy play, aging and partnering with local vets.

Learn more details about the PETS+ Wellness Summit and register at

Or check out our education schedule and speaker list.

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Press Releases

Oxyfresh Launching Pet Dental Kit

They will be at booth 3208.




(PRESS RELEASE) Oxyfresh, a provider of safe, environmentally-friendly products for people and pets, is launching a Pet Dental Kit at SuperZoo. Stop by booth 3208 to learn how this kit will give pet parents all the tools they need to keep their pets’ mouths in tip-top shape; as well as check out their full line of premium pet dental health and grooming products created to help keep pets happy and healthy.

The Pet Dental Kit will include an: Unflavored Pet Toothpaste, Pet Fingerbrush, and Pet Dental Spray. Their fast-acting Pet Dental Spray and Pet Dental Gel Toothpaste is formulated to deliver cleaner teeth, remove plaque, condition and deodorize the gums, and provide the freshest pet breath possible.

“Supporting overall pet dental health can add years to a pet’s life. That’s why at Oxyfresh, we take dental care seriously,” expresses Tom Lunneborg, vice president of product development, “Our innovative Pet Dental Kit is an instant fresh breath, ultra-versatile, must-have dental health product for all pet parents. We are very excited to add this item to our product line and can’t wait to officially launch it at the highly anticipated SuperZoo tradeshow!”

Oxyfresh’s patented blend of Oxygene and aloe safely eliminates bacteria that cause bad pet breath while also removing plaque buildup and protecting sensitive pet gums. Unlike other brands, Oxyfresh’s Pet Dental Kit is completely tasteless and odorless so even the pickiest dogs and cats will love it. All of their innovative formulas are completely safe for both cats and dogs and are 100 percent non-toxic.

Oxyfresh’s mission is to create products that matter. They are passionate about ingredients and developing products that don’t need to cut corners. Products that help people and their pets live longer, happier lives with healthy smiles. Made in the USA, their broad portfolio of innovative products are alcohol-free, dye-free, gentle and effective and have been dentist and veterinarian recommended for 35 years and counting.

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Press Releases

Eddie Bauer PET – Adventure Returns at SuperZoo

Visit PetRageous Designs at booth 3859.




(PRESS RELEASE) The Eddie Bauer PET collection by PetRageous Designs is set and ready for adventures. The fall 2019 assortment will be available to ship in September and will be on display for Super Zoo attendees to explore. Visit PetRageous Designs at booth 3859 for a tour of this year’s new arrivals. This brand-new collection was developed off the success of the inaugural 2018 season.

Come experience the new styles of Eddie Bauer PET including innovative performance jackets, parkas and reversible vests. Discover an unmatched blend of function and fashion with new materials, novel designs and splashes of color. Explore our new sweater styles that offer a variety of knits across an array of color options. PetRageous Design’s eye for design and unmatched ability to combine function with the pet space has delivered another great collection of Eddie Bauer PET dog apparel.

This season, Eddie Bauer PET toys and travel accessories has been added to accompany dogs on their family journeys. The plush toy collection is a rustic assortment of squeak and crinkle toys for dogs to enjoy on the trail, at the campsite or when they arrive home from a day at play. Also new are versatile travel beds designed to quickly roll up for use in multiple locations. They are water resistant, machine washable and are affixed with a sturdy handle.

“Last year we had a marvelous launch of this collection that proved to satisfy the action-focused functional needs that healthy living and outdoor exploration demands of both pets and pet owners,” said Gretchen George, president of PetRageous Designs. “In collaboration with Eddie Bauer, we have further developed these offerings that will enhance experiences while pets and their owners are living their adventures.”

PetRageous Designs has enjoyed working with Eddie Bauer and their trusted, iconic brand. With nearly a century of outfitting people with outdoor apparel and gear, Eddie Bauer has brought to the pet clothing/accessory space an enormous following of outdoor enthusiasts who are also passionate pet owners.

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