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Lashonda Geffrard

Lashonda Geffrard, a visionary entrepreneur and diversity, equity and inclusion (DEI) advocate in the pet industry, amplifies underrepresented voices, bridges DEI gaps, and inspires innovation. As founder of Black Pet Business Network, her leadership empowers future leaders and promotes inclusivity in animal welfare and business. She also co-owns The Paw Shop in Ocoee, FL.

Columns3 months ago

4 Ways to Promote DEI as a Pet Business

Embracing the principles of diversity, equity and inclusion will have a positive impact on your pet business.
Columns9 months ago

Why Diversity Matters When Buying Products for Your Pet Store

Carrying pet products from underrepresented entrepreneurs helps to transform your store and the pet industry into a more inclusive and innovative space.
Columns2 years ago

Turn Customer Feedback into a Win-Win for Your Pet Business

By embracing your imperfections, you will improve your client experience, increase loyalty and boost your bottom line.
Columns2 years ago

Are You a Small-Business Owner on the Brink of Burnout?

51% of male small-business owners experience daily stress, and 62% of female small-business owners report the same. Improve your mental health in 2023 to better yourself...
Columns2 years ago

Should You Hire a Virtual Assistant for Your Pet Business?

Lashonda Geffrard shares how bringing on a virtual assistant has changed her life and business for the better.
Columns3 years ago

3 Ways Care and Compassion Improve Customer Experience

Lead with your heart when it comes to customer experience. The pets, people and your business will benefit.