Linda Cahan

Linda Cahan of Cahan & Company, is an internationally known retail design expert specializing in visual merchandising and store design. She helps stores look and feel better to sell more. Cahan consults, gives seminars worldwide, has written 10 custom visual standards manuals, three books on retail display and design and hundreds of B2B articles. She taught visual merchandising at Parsons School of Design in NYC and now teaches part-time at The Art Institute of Portland in Oregon.

Columns7 years ago

A Written Manual Helps Maintain Your Branding Throughout Your Business

Absence of this might be one of the reasons for a drop in a store's sales.

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Linda Cahan

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A Written Manual Helps Maintain Your Branding Throughout Your Business