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Ben & Jerry’s Joins Pet Industry with Ice Cream for Dogs

Check out the ingredients list for the two new flavors, Ponch’s Mix and Rosie’s Batch.

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Ben & Jerry’s has introduced Doggie Desserts, two ice cream flavors designed exclusively for pups. Pontch’s Mix features peanut butter and pretzel swirls, while Rosie’s Batch has among its ingredients pumpkin and mini cookies. Both use a sunflower butter base.

Because we knew the first request from independent pet retailers would be, “Show us the ingredient lists,” here they are.

In a press release from Ben & Jerry’s, Lindsay Bumps, a global marketing specialist with the company who also is a certified veterinary technician, said, “We know our fans love their dogs and treat them like family. We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.”

When we followed up with questions about who created the recipes, a company spokesperson said, “Ben & Jerry’s worked with pet food experts to develop the Doggie Desserts recipes to ensure all the ingredients are safe for dogs to consume. Our Ben & Jerry’s Flavor Gurus also worked on the recipe to be sure the creation was just as tasty and delicious as our human ice cream flavors!”

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When asked for more information about the “pet food experts,” the spokesperson said, “We worked with a veterinary nutritionist and a pet food regulatory consultant. The consultant also helped us register our product in each state. We also had conversations with AAFCO.

“Ben & Jerry’s also worked with NSF International, which provides a comprehensive range of auditing and certification services to help organizations create safe, high-quality animal feed and pet food products.”

In regards a question about sugar and corn syrup being ingredients in a product for pets, the spokesperson replied, “We created Doggie Desserts so that fans can share the euphoric Ben & Jerry’s experience with their dogs in a safe way. All ingredients used are compliant and safe for dogs to eat. That said, similar to all foods categorized as ‘treats,’ the Doggie Desserts are meant to be consumed in moderation and should be introduced to your dog’s diet slowly. As long as your dog has a healthy diet, they deserve to enjoy a Doggie Dessert!”

The new flavors were named for two dogs who spend time at the pet-friendly Ben & Jerry’s headquarters in Vermont: a Frenchie named Pontch and a mixed-breed rescue named Rosie. There are often to 40 pups curled up under desks at HQ.

Doggie Desserts will be sold individually in 4-ounce mini cups or in 4-count multipacks, with a suggested retail price of $2.99 and $4.99. They will be found in supermarkets, mass retailers and select pet stores nationwide.

The company also has partnered with like-minded suppliers to offer pet accessories such as a tie-dye leash made from recycled water bottles and a plush cone toy stuffed with recycled fill. Limited quantities are available at www.store.benjerry.com.

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